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Cloud Mascara

Product code: T238879E

Full volume. Ultra definition. Mega length. When your lashes take you above the clouds! Sweed Cloud Mascara delivers full volume and limitless length in a blink as the exclusive cloud brush gives a beautiful volumising effect and precisely separates each lash from root to tip for a dramatic fan-like effect. The nourishing mascara has a clean, vegan formula that is lightweight, flexible and endlessly buildable, and infused with panthenol (vitamin B5) for long, full and glossy, lightweight lashes that don't flake or smudge and keep the curl in place with a long-lasting effect. The mascara is water resistant but not waterproof. Free from sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa. It is also gluten-free and contains less than one percent of synthetic fragrances.

Sweed

Cloud Mascara

€35

€29.17 per 10ml

Colour

Free standard delivery over €75, otherwise €4.50

Reviews (28)

4.4

68% Recommended this product

Mentions
18 September 2026Lennie48

Perfect for sensitive eyes!

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Really pleased with this mascara - I get good coverage, it never smears or sweats under the eye and importantly for me it’s been the first one I’ve found in ages that doesn’t upset my sensitive eyes. Winner!!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

07 September 2026Beauty4

Disappointed

Originally posted on marksandspencer.com (UK)

No, I don't recommend this

I really wanted to love this mascara, but sadly I don’t. I have many other Sweed products and love them all, but this one not so much. It definitely smudges on me, leaving black marks on my upper and lower eyelids. I found it difficult to build, so only use one layer, which doesn’t give the length or volume required. On the plus side, I like the narrow wand. I’m returning to my beloved Lisa Eldridge ‘kitten lash’ so this mascara has been an expensive mistake for me.

Helpful?

30 August 2026Nottingham007

Vegan cruelty free and gives me wonder long lashes

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

I’ve finally found a great replacement for my discontinued one which is just as good. It gives me great long separate lashes without clogging. I’m so happy with it

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

08 June 2026MGillian

Really good

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Love this mascara goes on well and I don’t make a mess of my eyes!!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

01 June 2026Jools N

Love this mascara

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

This dark brown mascara is the perfect shade, really dark but not black. Does not smudge or flake. Excellent!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

28 May 2026Barbara A L

Disappointing

Originally posted on marksandspencer.com (UK)

No, I don't recommend this

Very disappointed. Product was dry. Am trying to get a refund.

Reviewer Ratings

Quality

Poor

Helpful?

Reviewer Ratings

Quality

Poor

25 May 2026Sachafromdorset

Love it.

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Easy to apply - subtle and non clogging. Easily the best I have ever tried. So glad brown tint is available

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

24 May 2026LadyEdith9

Good more natural look.

Originally posted on marksandspencer.com (UK)

I’ve tried so many mascaras! This one is very good..easy non clumping for a more natural look. Washes of reasonably well….id buy it again.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

14 May 2026644

M&S Quality Mascara

Originally posted on marksandspencer.com (UK)

An excellent mascara which completely lived up to expectations; bought one for my daughter and she loves it too: no clumping, opens up and frames my eyes.

Helpful?

14 May 2026MLBA

Good quality

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

I really like this mascara. It's smooth and it doesn't smudge.

Helpful?

01 May 2026Cbwomam

Very dark, clumps

Originally posted on marksandspencer.com (UK)

This looks like black on my lashes and is hard to apply without it clumping. It also flakes off onto your cheeks if you comb through your lashes to remove the clumps, as it dries very quickly. I don't find it irritating though, so if you have sensitive eyes might be useful.

Helpful?

26 April 2026Suzcha

Good product but not in store

Originally posted on marksandspencer.com (UK)

Love this mascara but why when I go to your Oxford st branch there is nothing available just an old tester?

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

15 April 2026allshoppedout111

The best mascara I have ever tried!!

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Amazing mascara!! … gives lift, separated lashes & doesn’t clump!

Helpful?

30 March 2026Jennylee67

Great quality

Originally posted on marksandspencer.com (UK)

Lived up to the hype. Will never use another one again

Helpful?

25 February 2026Todman

Great that M&S stock this Sweed Mascara

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Brilliant mascara in terms of consistency, longevity and ease of application. Just wish Sweed would do it in a true burnt umber brown rather than black/brown colour that it is.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

23 February 2026jeanjeannie50

Would Recommend

Originally posted on marksandspencer.com (UK)

Probably one of the best mascaras I've used. I saw an assistant in M&S that was wearing this mascara and her lashes looked amazing. After buying it I wondered if hers looked so good because she had lush thick eyelashes anyway. At 75 mine are certainly not like that. I was still pleased with the product though.

Helpful?

19 February 2026Aggieanne

Great mascara

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Love this mascara great alternative to black and gives lashes length an definition.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

19 February 2026Toast23

Lovely light application

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

I’m 62. The mascara brush applies a fine application of mascara. Your lashes look natural and not ‘clogged’. Brown shade flattering.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

15 February 2026Dawnyboat27

Love it. My favourite mascara.

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

My favourite mascara as lasts all day and no flaking. It makes your lashes look beautiful. Great brush too.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

14 February 2026Gilliebean3

Fabulous mascara

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Even on short lashes, this mascara is lovely. It separates and lengthens beautifully.

Helpful?

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