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Shampure™ Nurturing Shampoo 250ml

Product code: T231234U

98% naturally derived silicone free shampoo with Abyssinian oil gently cleanses and weightlessly nourishes all hair types while infusing it with a calming aroma with 25 pure flower and plant essences. From plants, non-petroleum minerals or water.

Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.

AVEDA

Shampure™ Nurturing Shampoo 250ml

€25.50

€10.20 per 100ml

Sorry, this item is no longer available

Reviews (38)

4.8

82% Recommended this product

Mentions
13 January 2026titiangold

Gentle cleansing shampoo

Originally posted on marksandspencer.com (UK)

used for a long time. I have a sensitive scalp and it certainly calms it. Hair feels clean. Its cost effective in comparison with other brands

Helpful?

02 November 2025customer1000

Excellent

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Have used this for over 20 years sometimes mix it with a loreal purple shampoo as have bleached highlights and it softens the purple shampoo. Hair always feels squeeky clean without drying it out

Helpful?

18 April 2025CBW

Fabulous shampoo

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Quality shampoo I've been using for years. Leaves my hair feeling really clean and smoother than most shampoos without weighing it down. Like that the brand tries to minimise the use of the unnatural chemicals that are in most brands. A little goes a long way so makes it worth the higher price.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

15 March 2025Poppysox66

Best Shampoo

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Have tried cheaper shampoos but this is by far with the price. You don’t need too much goes a long way … smells lovely and cleans without stripping hair like all the eco friendly ticks as well

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

05 March 2025wasonlyshoppingforfood

A tight squeeze!

Originally posted on marksandspencer.com (UK)

This shampoo is really good. I have used it before and know how good it is for my hair and scalp. However, I would have given it 5 stars if it was easier to use. I had to squeeze so hard to get the shampoo through the press-down opening. I know I'm getting on a bit and perhaps my grip is not as strong as it used to be but in the end (and dripping wet) I had to resort to unscrewing the whole cap. Has anyone else mentioned this?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

04 March 2025VVV43

Great for my very fine hair.

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Shampure is the best shampoo for my very fine hair, results are so good.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

05 February 2025tealy2

Would buy again.

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Only used a few times but can feel the difference already. Has helped hydrate my dry.colour processed hair. I was using a thickening shampoo and conditioner for a long while which, although did make my hair feel thicker and hold a style better, did nothing for the condition. My hair feels soft, shiny and conditioned. Colour is lasting longer too.

Helpful?

06 December 2024Breizmermaid

Great shampoo

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

The product delivers what its name mentions. Hair is soft and more voluminous after using it.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

23 September 2024CarolAmy111

Great product

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

This is great if you have sensitive skin, yes I did say that as the skin on your head can be sensitive as well. It also has a great smell

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

15 July 2024Ricardo 7

Highly recommended shampoo.

Originally posted on marksandspencer.com (UK)

Very good shampoo which cleans the hair leaving it clean and manageable.

Helpful?

27 June 2024Eves

Love aveda hair products

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Have been using aveda hair products for over 40 years and am very happy that I can now get it at MandS.

Reviewer Ratings

Quality

Excellent

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Average

13 May 2024JG56UK

Great shampoo

Originally posted on marksandspencer.com (UK)

Lovely shampoo which keeps my hair in good condition

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

10 May 2024Tulapai

A gently moisturising shampoo

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Probably my favourite shampoo. Recommended by my hairdresser

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

06 April 2024Parky28

Very happy!

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Very happy with this shampoo. The aroma is lovely and my hair feels hydrated.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

28 March 2024Patricia64

M&S only the best

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Didn’t dream M&S sold Aveda Shampura what a lovely surprise It’s a brilliant product I can now order it and pick it up without any postage charges Well done M&S only the best😊

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

07 March 2024juleshartley

Beautiful Aveda Shampure

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

I love Shampure. It’s mild, gentle and smells lovely. It leaves my hair feeling clean, heathy and shiny.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

10 December 202312345L

Shampure™ Nurturing Shampoo 250ml

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

lovely quality shampoo, nice smell, (only need a small amount to clean hair) looks pricey

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

16 November 2023Dollar77

Great shampoo

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

This a great shampoo smells good I like the fact that’s naturally derived and doesn’t contain sodium laureth sulphate been using for years makes hair feel clean and it shines I have really fine hair

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

11 November 2023M and S jumper fan

Always an excellent brand

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

I always use Aveda, but usually the Colour Conserve. However it’s nice to have a change and the Shampure smells lovely and seems to suit my hair type which coloured.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

05 March 2023Rosa 1

Smells lovely

Originally posted on marksandspencer.com (UK)

Don’t need too much, smells great and easy to wash out.

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

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