Update your browser for a better shopping experience!

Get faster load times, stronger security and access to all features.

Platinum Firm & Lift Crème 50ml

Product code: T230227F

Have you noticed your skin starting to change? Our luxurious day creme is designed specifically to help fight the effects of gravity and help skin ‘snap back’. Our ground-breaking ‘instant lift’ technology is turbo-charged with Hyaluronic Acid and precious Platinum to unleash plumper, firmer, younger-looking skin in just 7 days.

PRAI

Platinum Firm & Lift Crème 50ml

€56

€44.80

€8.96 per 10ml

Free standard delivery over €75

Reviews (47)

4.4

72% Recommended this product

Mentions
10 March 2026Betsy180

Miracle cream.

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Great cream for face: rich and moisturising, can see a reduction in wrinkles already!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

06 March 2026Dickensian

Disappointing

Originally posted on marksandspencer.com (UK)

No, I don't recommend this

Thought I'd try this due to other reviews but personally I find it rather sticky in comparison with Prai's original cream. Not keen on appearance of skin after applying. Won't purchase again.

Reviewer Ratings

Quality

Fair

Helpful?

Reviewer Ratings

Quality

Fair

03 March 2026B Donaldson

Lovely rich face cream

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

I love Prai day and night creams and have been buying it for years and will continue to do so!!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

18 December 2025alison62

I love this!

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Excellent moisturiser. Feels quite ‘thick’ but absorbs really well. My skin has definitely improved since I’ve been using this, previously it was looking a bit ‘flat’ and dull.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

09 December 2025Lynn 127

Super cream

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

This item arrived super quickly. Even after just one days use there was evidence of its effect. Super cream!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

07 December 2025Greto64

PRAI Platinum firm & lift

Originally posted on marksandspencer.com (UK)

I've been using this product for a short time and was great to buy with discount

Helpful?

04 November 2025Sjoj

Fab Cream

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Love this product . Have used it for ages . Has a lovely feel

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

06 October 2025Kim Lucas

Great

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Love this product, so much better than other well known

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

23 September 2025DebsofWallsend

Gorgeous ♥️

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Lovely thick cream. Smells divine. I've been trying to find a cheaper alternative as it's quite expensive, but when I got a 20 per cent off beauty offer with Sparks (and now that my local store is doing click n collect again) I decided to treat myself. Nothing I've tried really compares. Skin feels silky smooth. Lush ♥️

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

12 April 2025lesleywagg

A quality moisturiser

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

I love this moisturiser. We mature ladies are guided to the Platinum, but I would recommend the platinum to younger women too. It’s so smooth and your foundation just sits on wonderfully. My daughter uses the platinum too.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

02 April 2025Haz73

Not a good product

Originally posted on marksandspencer.com (UK)

No, I don't recommend this

Not as suggested on the information page. No repurchase

Reviewer Ratings

Quality

Fair

Value for Money

Fair

Helpful?

Reviewer Ratings

Quality

Fair

Value for Money

Fair

18 March 2025Suztheo

Fabulous

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

I have given this 5* ..this cream is the best I've used. The texture is rich and goes on smoothly leaving your skin feeling so soft. I highly recommend 👌.

Reviewer Ratings

Value for Money

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

23 February 2025Spud50

My little bit of luxury

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Lightweight texture which is easily applied. A little goes a long way and although may appear more expensive than some other products this is a good investment as the crème does what is says on the jar.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

14 December 2024Several of them

Pria Products

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

As my previous review, been using Pria approximately ten years. Definite skincare must have for me

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

19 November 2024OlZel

Day anti age cream

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

This day cream bought for mum second time . She likes it.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

14 November 2024wasitreceived

Platinum firm and lift

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

As my previous comments for the night cream. A decent product but not outstanding. On a par with other like by like products

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

21 October 2024Mp 44

Best cream

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Nice thick ream which quickly moisturises dry skin. Skin feels lovely and supple

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

27 September 2024Lynn9

Lovely product

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Very pleased with this product makes my skin feel wonderful

Reviewer Ratings

Quality

Excellent

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Average

22 September 2024Bidge bodge

Luxurious

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Beautiful cream, feels very luxurious! Great moisturizer.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

10 September 2024Bchaz

A little heavy a tiny bit goes a long way !

Originally posted on marksandspencer.com (UK)

A heavy consistency but my skin definitely feels firmer and a healthy glow. A pleasant fragrance not overbearing. Would definitely recommend 😊

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

1 of 8