Newborn Essentials

From their first yawn to their first crawl, our newborn baby outfits collection brings together soft cotton-rich fabrics, gentle colours and timeless designs. Whether you’re shopping for your own little one or choosing the perfect baby gift, our pieces are made for comfort, cuteness and practicality. Starting with nursery basics, our multi-packs of patterned bodysuits are crafted in breathable blends. You’ll find pastel tones, adorable bear prints, and cream essentials for newborns that go with everything and make ideal gifts. Matching dribble bibs, little socks, and newborn baby hats add those thoughtful finishing touches that make each outfit complete.

For sweet dreams and sound sleep, our 1.5-tog sleeping bags keep newborns cosy from 0 to 36 months. Designed to stay in place all night, they’re the perfect partner to our button-up sleep suits and adaptive styles. Popper fastenings on one shoulder allow for quicker, easier changes when sleep is precious. Entire starter sets include babygrows, bibs, sleep suits, joggers and more – ideal for new parents or for preparing hospital bags.

Wrap tots up in snuggly textures with waffle knits, hooded cardigans, and cable-knit shawls made for sofa snuggles and Sunday strolls. For cooler days, darker colours offer a stylish twist on tradition, while our muslin sets in pretty prints are endlessly handy for spills. Our FlexiFit™ non-wired nursing bras are made for new mums, giving day-long comfort and gentle support to accommodate your changing shape. Looking for a thoughtful baby gift? From soft Peter Rabbit™ and Paddington™ toys to baby accessories in soft hues and textures, our newborn edit makes gifting beautifully simple.