YOUR AUTUMN DENIM REFRESH
From classic straight jeans to on-trend wide-leg styles, here’s how to make denim the focal point of your looks for the new season
Bigger, bolder, better
When it comes to the best women's jeans, it’s all about volume this season. Our modern and versatile wide-leg jeans have an on-trend high-rise waist and look the part whether you’re on the school run or heading out for after-work drinks. Team with a patterned shirt and Western-style boots for a chic alternative to your go-to skinny jeans.
Want to up the ante? Try mom jeans to level up your casual wardrobe. High waisted and ankle grazing, they’re flattering and incredibly comfy. Pair with a bold striped knit to ease into autumn.
All our denim is made from 100% responsibly sourced cotton – and with up to 80% less water compared to the industry average for garment finishing, according to Jeanologia.
Loosen up
Let looser leg styles, like mom jeans and boyfriend jeans, become your Saturday port of call. Ideal for teaming with casual outfits, they help to elongate legs while creating a relaxed, low-key look.
Still attached to your favourite skinny and straight-leg jeans? Look for washed or authentic finishes for a lived-in effect that feels right for now. Wear tucked into your favourite boots for a Noughties-style twist, or with a trench coat and a pair of loafers to add a touch of polish to weekend wear.
The rebooted Seventies flare
Meet the most flattering women's jeans on the block: the slim flare. Perfect for giving you the illusion of endless legs and slimmer hips, they’ll be your new go-to pair this autumn. Designed with Sculpt & Lift technology, our Magic Shaping slim flare is made from a bi-stretch fabric that lifts and shapes, giving you a sleeker look.
With a tailored high-waisted fit that flares gently out from the knee, they work perfectly over boots with a block or kitten heel, and even your favourite trainers for dress-down days. Team with a tailored check blazer and a print blouse for a chic Annie Hall-style vibe.
Words: Sarah Lafarge and Michelle Chai
