THE COMFIEST BRAS AROUND
M&S’s lingerie design guru Soozie Jenkinson shares her top tips for staying supported during the lockdown, whether you’re working from home, chasing after little ones, exercising – or all three!
Your perfect fit
I’m honoured to have been M&S’s head of lingerie design for more than 20 years, working with a team of amazingly talented designers and product developers to create our unique ranges. Self-isolating has made us all rethink our working wardrobes, and that includes our underwear. Comfort is key when it comes to choosing your bra – however, there’s no need to sacrifice style for support. A great working-from-home bra should provide the perfect foundation for your casual wardrobe, creating a smooth silhouette under your clothes, and support you comfortably throughout the day.
If you usually go for underwired…
I recommend considering a non-wired style to provide extra comfort. Our new Flexifit bras are some of my favourite designs and include crop tops, which have removable padding for versatility, and wire-free styles available up to an H cup. These innovative bras are designed using 360-degree-stretch fabrics, created for comfort and ease of movement, whatever challenges the day brings. We have developed matching knickers too, which are designed to stay in place all day long. Bralets have also been incredibly popular over the past few years, and if you are looking for something pretty and feminine, our gorgeous lace styles are developed to give great shape and support up to a G cup.
If you have a fuller bust…
Creating shape, support and comfort is key for larger bust sizes. I would recommend this non-padded bralet, which is designed with a high neckline and stunning Deco-inspired mesh lace. If you are looking for a great sports bra, our two-pack of non-wired high-impact bras is a customer favourite. These star styles also feature innovative cooling technology to keep you feeling fresh during your workout – or all day if you choose to wear it instead of a regular bra. If you love minimiser-style bras, our new Flexifit non-padded one is designed to move with you for all-day comfort.
Bras to fit your life...
Running around after kids all day: Sumptuously Soft full-cup non-wired bra – a customer favourite, this T-shirt bra is designed using super-soft fabrics, cups and elastics.
Working from home at a desk: Body smoothing non-wired bralet – a smooth bralet creates a gently supported and clean-lined look under your WFH wardrobe.
Going for a brisk walk at lunchtime: Body non-wired full-cup T-shirt bra – this athleisure-inspired bra has a nod to sporty styling and features a high neckline.
Doing an online yoga class at home: Medium-impact sports bra – a sleek crop-top style with statement strap detailing and coordinating leggings.
Doing PE with the kids or a high-impact workout: Extra-high-impact sports bra – we designed this in collaboration with Japanese scientists to create the ultimate bra for support and anti-bounce.
Interview: Dulcie Emerson
