JUST IN:
B BY BOUTIQUE LINGERIE
Bold colour meets a Nineties aesthetic in B by Boutique’s brand-new collection, which has just landed in our lingerie shop
Shine bright
Wearing a matching lingerie set in a bold hue can make your day 100% better. With sets in striking shades, from fuchsia pink to denim blue, B by Boutique – a diffusion line of our bestselling Boutique brand – is designed to raise a smile.
Soozie Jenkinson, head of lingerie design at M&S, had a lightbulb moment thanks to the craze for feel-good colour. “We were inspired by the trend towards optimistic, uplifting colour and dopamine dressing when choosing the colours for B by Boutique,” she shares. Not sure where to start? Go for our fiery coral lace bra and matching knickers – they’ll give your underwear collection an instant lift.
Think pink
The B by Boutique collection will add a little nostalgia to your lingerie drawer. “Nineties-inspired shapes such as high-rise shorts, bodies and corset tops underpin the collection, while lace blends effortlessly with branded trims and ribbed fabrics, playing into a ‘glasual’ aesthetic,” explains Soozie.
With their sporty logo trims, this fuchsia-pink bra is bound to boost your confidence throughout the day. Double the impact by wearing it underneath our comfy B by Boutique sweatshirt and joggers.
Something more subtle
As well as the line-up of vibrant brights, there are some understated designs in the new collection, too. This delicate floral bra and matching knickers feature pops of standout colour on the embroidered detailing and trims.
“Our M&S design expertise has ensured that B by Boutique is not only modern in styling, but also delivers on comfort, flattering silhouettes and great prices,” says Soozie. What’s more, the line is size-inclusive, with bras ranging from 30-40 A-E and other pieces in XS to XL. Prices start at €7 for thongs and bikini knickers, with bralettes from €14 and bras from €20.
Words: Rebecca Hastings and Sarah Lafarge
