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Bold colour meets a nineties aesthetic in B by Boutique, a new diffusion line that’s just arrived in our lingerie shop

Bright and beautiful lingerie

Wearing gorgeous lingerie in bold colours is an instant way to lift your spirits. With sets in every shade, from sunshine yellow to cobalt blue and fuchsia pink, B by Boutique – a diffusion line of our bestselling Boutique brand – is the label to know to boost your mood and your lingerie drawer. “We were inspired by the trend towards optimistic, uplifting colours and a confident approach to dressing,” says Soozie Jenkinson, M&S’s head of lingerie design, of the bold, colour-block collection.

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Nineties style and contemporary details

The B by Boutique collection brings fashion’s love affair with nineties style to our lingerie drawers. “Nineties-inspired shapes such as high-cut knickers, bodies and crop tops underpin the collection, while lace blends effortlessly with branded trims and ribbed fabrics, playing into a ‘glasual’ aesthetic,” explains Soozie. Streamlined styling pieces such as the ribbed body and cycling shorts offer a modern update to traditional lingerie and contemporary detailing elevates the collection.

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Flattering cuts meet affordability

Colour-block brights are joined by designs in staple colours such as black and white in the new collection, with styles including bralettes, boy shorts, bodies and lace cycling shorts. “Our thoughtful M&S design expertise has ensured that B by Boutique also delivers on comfort, flattering cuts and affordability,” says Soozie.

Shop B by BoutiqueRead our bridal lingerie guide

Words: Miranda Eason

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