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The formal shirt buying guide

Illustration of mens regular fit shirt


A classic fit for those who prefer room in the body and sleeves for ultimate comfort

Shop regular fit

Illustration of mens tailored fit shirt


A fine flattering fit that tapers
gently at the waist. Smart and not too tight

Shop tailored fit

Illustration of mens slim fit shirt


A sharper silhouette with darts making for a slimmer fitting body and sleeves

Shop slim fit

Illustration of mens skinny fit shirt


Crisp, contemporary, close-fitting. Our slickest shirt fit for the sharpest of looks

Shop skinny fit

The shirt collar menu

Modern man or traditional gent, we’ve got the cut for you

Classic pointed

Neat and tidy, this sharp pointed collar suits a smaller, simpler knot when worn with a suit or without a tie at all for nights out

Shop classic collar shirts

Semi cut-away

Halfway between our classic and cut-away, this collar is the best of both. Still best when worn with a larger knot, it’s a truly versatile shape

Shop semi cut-away shirts


Make a statement with this traditional collar whose wide-spread points suits a larger tie knot such as a full Windsor

Shop cut-away collar


Preppy but still refined, this smart-casual collar looks great with a knitted tie or worn open at the neck for a more put-together weekend look

Shop button-down shirts

For good measure


    Here is how to get the handful of critical measurements you need when buying shirts. (It’s always easier with an extra pair of hands)


    No matter what the fit, all our shirts are sold by this measurement – wrap the tape gently around your neck. For the best fit, you should be able to fit 1 finger between you neck and tape. Size up if you want something looser.


    Measure around the fullest part of the chest, ensuring your arms are relaxed by your sides for accuracy.

  • For the ultimate fit, find your sleeve length – ours range from 33" to 38". Here's how to get the most accurate measurement:

    Stand with your arm raised and bent 90 degrees at the elbow

    1. Start with the tape at the nape of your neck, across to your shoulder

    2. Continue from your shoulder down to your elbow

    3. And finally from your elbow to the bone in your wrist

Luxurious fabrics, intelligent innovations

Close up of mens luxury two fold cotton shirt collar

Two-fold cotton

Two fine yarns spun into one luxurious, smooth fabric

Shop two-fold cotton shirts

Close up of mens non iron shirt collar

Non iron

Never pick up an
iron again

Shop non-iron shirts

Close up of mens easy to iron shirt cuff

Easy to iron

A special finish helps you glide on through

Shop easy-to-iron shirts

Close up of mens supima cotton shirt fabric


Supima cotton –
softer, smoother, smarter

Shop Supima cotton shirts

The lengths we go to

Our best-selling luxury shirts are now available in 6 sleeve lengths: 33" to 38". Choose between our classic and cutaway collars, double or single cuff in a size and fit that that suits you!

Shop the shirts

More fine formalwear