Update your browser for a better shopping experience!

Get faster load times, stronger security and access to all features.

24K Gold Wrinkle Repair Serum 30ml

Product code: T234569F

Your golden ticket to younger-looking skin. Our hero serum combines our famous Line Factor™ technology with Hyaluronic Acid and real 24K Gold to fight signs of ageing and fatigue, ease inflammation and supercharge luminosity. Proven to increase skin firmness and elasticity by up to 61%.

PRAI

24K Gold Wrinkle Repair Serum 30ml

€56

€18.67 per 10ml

Free standard delivery over €75

Reviews (103)

4.6

78% Recommended this product

Mentions
14 January 2026Jhazy

Great products .

Originally posted on marksandspencer.com (UK)

I always use Prai products as they suit my aging skin .

Helpful?

04 December 2025iloveliverpool66

Excellent Product

Originally posted on marksandspencer.com (UK)

I have used 24k gold wrinkle serum for a couple of years with excellent results. I would recommend it to everyone.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

11 February 2025swhearts

Wonderful product

Originally posted on marksandspencer.com (UK)

Excellent product for lines on mature, sensitive skin. Goes on easily and does a great job. Highly recommended.

Helpful?

27 January 2025maggie5555

Gold serum

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Only had this serum a few days already I can see a difference skin is smoother and my makeup goes on lovely

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

13 January 2025Po1ey

Dries my skin out 😢

Originally posted on marksandspencer.com (UK)

No, I don't recommend this

I’ve been using this daily for over a week now and my skin has become papery and drier than it’s ever been! When I initially put the serum on ( thick jelly consistency) it looks relatively glowy with the sparkle, but it’s like it sucks out the moisture from your skin and you actually have to keep applying it to not start to flake!!! I’ve tried to give it a real go but I think I’ve got to stop now 😟

Reviewer Ratings

Quality

Poor

Value for Money

Poor

Helpful?

Reviewer Ratings

Quality

Poor

Value for Money

Poor

08 October 20241siobhan

It works!

Yes, I recommend this

I have been using this product for a while and it definitely works. My skin has a great texture now, even and healthy.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

21 September 2024Crackersu

Great night serum

Originally posted on marksandspencer.com (UK)

Easy to apply & leaves skin feeling nourished & replenished

Helpful?

09 September 2024Bebe3

Fab product

Originally posted on marksandspencer.com (UK)

Really nice product. Not greasy and soaks in really nice

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

23 August 2024Greto64

Pria 24k gold repair serum

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

love this product. Never had before but I'm hooked and will buy other items when used up my usual. Feels lovely on skin only used for couple weeks but skin feels softer

Helpful?

09 June 2024rich28

Serum gold results

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Absolutely fantastic Extremely pleased I decided to try it after not being able to get my usual product Noticed a visible improvement

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

31 May 2024felix104

Fabulous Serum

Originally posted on marksandspencer.com (UK)

Great serum and have been using for over 2 years off and on but always return. Leaves skin, soft and glowing just wish it came in a tube and not a pump container so you can get every last drop out!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

27 April 2024Loriet39

Great hike with this product

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Great texture and lovely product gives a great glow

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

24 April 2024Linee

24K Gold Wrinkle Repair Serum 30ml

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Love this serum feels expensive on your skin and absorbs beautifully

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

22 February 2024Wokingham84

Wonderfully silky feel

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

This serum goes on well and leaves your skin feeling very smooth and silky. However, I have found the pump applicator a little troublesome.

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

30 January 2024Linzechris

Feels lovely on skin

Originally posted on marksandspencer.com (UK)

I adore this serum. It feels so lovely and luxurious on my skin. My skin absorbs it really well and although it sounds a bit weird, I really enjoy putting it on. I'm not yet sure if it helps get rid of wrinkles but feels so nice on I will continue to use it anyway.

Helpful?

18 January 2024Littleibi

Very pleasant to us

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

I love this serum and missed it when it's all used up. So I order several to ensure it necer runs out.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

08 January 2024Jabroia

Prai must have!

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

This serum works well on my skin giving an even complexion overall with no adverse reactions as found with some previous serums .

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

07 January 2024earlymum37

Amazing product!

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

This serum has made a huge difference to my skin. I have been using it for over a year and is worth every penny. You don’t need to add a lot.. I pat it onto my skin avoiding my eyes after washing/cleansing. I only need it once a day & it really brightens my skin and complexion .

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

01 January 2024Pipedream09

Lovely serum

Originally posted on marksandspencer.com (UK)

Yes, I recommend this

Love this serum but the pump on the last 3 i have brought has not worked well. This has put me off re purchasing.

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

04 December 2023border terrier fan

Nice textured face cream

Originally posted on marksandspencer.com (UK)

I haven't noticed any reduction in wrinkles so far

Helpful?

1 of 18