Super Soft Pure Cotton Towel

This towel’s GSM rating is 550 GSM.GSM stands for grams per square metre and indicates the weight and density of the towel. Our towels range from 450-800 GSM. At the lower end of the scale, 450-600 GSM signifies a lightweight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts. At the higher end of the scale, 600-800 GSM signifies a heavier, more luxurious towel. The pile in these deluxe towels is denser and more lavish. Towels at the lower end of this range are great for everyday use, while those at the higher end resemble the towels you’d find in a luxury hotel.These luxurious towels are spun in a unique way that creates air pockets between the fibres, so they're super thick, plush and absorbent and because they're so absorbent, they dry you quickly too.