Choose kinder denim
Finding the right fit and style is essential, but planet-friendly production is crucial, too. We believe that denim shouldn’t cost the earth – that’s why our menswear denim collection for 2021 is underpinned by sustainability. All our denim is made with responsibly sourced cotton and, working with Jeanologia, we’ve reduced our water consumption throughout the denim-making process, therefore using less of our planet’s vital resources. Get more inspiration, whether you’re heading back to the office or looking to upgrade your activewear.
Shop all men’s regular-fit jeans
Shop men’s skinny-fit jeans
Words: Miranda Eason