Newborn Essentials

Pramsuit

From their first yawn to their first crawl, our newborn baby outfits collection brings together soft cotton-rich fabrics, gentle colours and timeless designs. Whether you’re shopping for your own little one or choosing the perfect baby gift, our pieces are made for comfort, cuteness and practicality. Starting with nursery basics, our multi-packs of patterned bodysuits are crafted in breathable blends. You’ll find pastel tones, adorable bear prints, and cream essentials for newborns that go with everything and make ideal gifts. Matching dribble bibs, little socks, and newborn baby hats add those thoughtful finishing touches that make each outfit complete.

For sweet dreams and sound sleep, our 1.5-tog sleeping bags keep newborns cosy from 0 to 36 months. Designed to stay in place all night, they’re the perfect partner to our button-up sleep suits and adaptive styles. Popper fastenings on one shoulder allow for quicker, easier changes when sleep is precious. Entire starter sets include babygrows, bibs, sleep suits, joggers and more – ideal for new parents or for preparing hospital bags.

Wrap tots up in snuggly textures with waffle knits, hooded cardigans, and cable-knit shawls made for sofa snuggles and Sunday strolls. For cooler days, darker colours offer a stylish twist on tradition, while our muslin sets in pretty prints are endlessly handy for spills. Our FlexiFit™ non-wired nursing bras are made for new mums, giving day-long comfort and gentle support to accommodate your changing shape. Looking for a thoughtful baby gift? From soft Peter Rabbit™ and Paddington™ toys to baby accessories in soft hues and textures, our newborn edit makes gifting beautifully simple.

Newborn Essentials

7pk Cotton Rich Bodysuits (0-3 Yrs)

2pc Cotton Blend Knitted Outfit (7lbs-12 Mths)

2pc Cotton Blend Knitted Outfit (7lbs-12 Mths)

Pure Cotton Cellular Shawl

Pure Cotton Cable Knitted Fleece Shawl

Peter Rabbit™ Flopsy Comforter

2.5 Tog Borg Acorn Motif Sleeping Bag (0-36 Mths)

My First Peter Rabbit™ Soft Toy

5pk Pure Cotton Printed Bibs

Peter Rabbit™ Flopsy™ Soft Toy

Pure Cotton Lion Print 3.5 Tog Sleeping Bag (0-3 Yrs)

4pc Cotton-Rich Floral Starter Set (0-9 Mths)

Pure Cotton Duck Print 3.5 Tog Sleeping Bag (0-3 Yrs)

Pure Cotton Shawl

Pure Cotton Shawl

Pure Cotton Rosebud 3.5 Tog Sleeping Bag (0-3 Yrs)

3pk Adaptive Pure Cotton Tops (2-16 Yrs)

Adaptive Cotton Blend Waffle Pyjamas (1-16 Yrs)

3pk Adaptive Cotton Rich Ribbed Short Sleeve T-shirts (2-16 Yrs)

2pk Adaptive Cotton Rich Plain Shorts (2-16 Yrs)

2pk Adaptive Cotton Rich Plain Shorts (2-16 Yrs)

Adaptive Cotton Rich Brushback Joggers (2-16 Yrs)

Adaptive Cotton Rich Brushback Joggers (2-16 Yrs)

Adaptive Cotton Rich Sweatshirt (2-16 Yrs)

Adaptive Cotton Rich Brushback Joggers (2-16 Yrs)

Adaptive Cotton Rich Sweatshirt (2-16 Yrs)

Adaptive Cotton Rich Sweatshirt (2-16 Yrs)

Adaptive Cotton Rich Sweatshirt (2-16 Yrs)

Cotton Rich Fair Isle Shawl

2pk Cotton Rich Velour Sleepsuits (0-3 Yrs)

Borg Zip Pramsuit (0-12 Mths)

3pc Cotton Rich Pumpkin Outfit (7lbs-24 Mths)

2pc Knitted Floral Heart Outfit (0-12 Mths)

2.5 Tog Floral Sleeping Bag (0-36 Mths)

2.5 Tog Pure Cotton Polka Dot Sleeping Bag (0-36 Mths)

Borg All in One (0-12 Mths)

3pk Pure Cotton Sleepsuits (0-3Yrs)

2pc Cotton Rich Bunny Outfit (0-12 Mths)

2pk Cotton Rich Velour Bunny Sleepsuits (6½lbs-3 Yrs)

4pc Leaf Starter Set (0-9 Mths)

2pc Knitted Bear Wrap Outfit (0-12 Mths)

Pure Cotton 2.5 Tog Dinosaur Sleeping Bag (0-36 Mths)

Cotton Rich Velour Sleepsuit (0 Mths-3 Yrs)

Pure Cotton Halloween Sleepsuit (0-9 Mths)

3pk Pure Cotton Acorn Print Zip Sleepsuits (6½lbs-3 Yrs)

Pure Cotton Floral Wadded Jacket (0-12 Mths)

Muslin Floral 3.5T Sleeping Bag (0-3 Yrs)

2pc Pure Cotton Leaf Outfit (0-12 Mths)