The secret ingredient in M&S sourdough is time. Each loaf takes more than 30 hours to make, allowing it to develop an incredible flavour and irresistible texture.
There are some things that require the latest techniques, but with our sourdough, it’s all about going back to basics.
Our M&S sourdough is made by Aryzta, a company that dates to the 19th century in Ireland. These days it has expanded internationally but still have a busy research and development team in Dublin.
Mark discovered more about the creation of the delicious Sourdough at the Dublin based bakery, from Head of New Product Development Susie Hill, ‘We developed a San Francisco style sourdough for M&S that uses a thirty-year plus starter and, in a process exclusive to M&S, is proved longer in a process that takes 30-plus hours.’
This ensures a high quality sourdough baked fresh in-store everyday.
The bread is allowed to prove slowly, and nothing artificial – like commercial yeast – is added.
It’s folded several times by hand, which develops the protein in the flour, creating an open texture and signature air bubbles, then baked on Italian marble for a deep, dark crust. Total bread bliss.