What time should I shop the sale?
Nicola: If I’m on the hunt for something specific, I shop the sale as soon as the email arrives in my inbox – I love the thrill of snapping up an item I want at a bargain price.
Sam: I usually work Christmas Eve, so when I get home, I like to sit down, have a cuppa, and browse the sale.
Emma: It’s good to keep checking the sale online over a week or so in case things come back into stock.
Caley: I jump on the sale the moment the email lands but come back again at the end for the best bargains.

How do you shop the M&S sale?
Sam: A few days ahead of the sale, I screenshot products that catch my eye, make a note of their product code and pop them straight in the search box when the sale launches. I always go for shoes first (I’m a footwear addict!).
Emma: I’m the same! I make a wish list in the weeks before Christmas, then seek them. After my first peek, I go back through the main sale

classic coats that are always in season but are generally a little more expensive.
Sam: Invest in jeans and classic pieces from Autograph. The designs are excellent, and the quality is fantastic, so snapping them up in the sale isn’t as heavy on the purse strings.
Caley: The first thing I look for is cashmere, leather and wool coats – timeless pieces that aren’t defined by trends.
Nicola: I always stock up on plain T-shirts and confidence-boosting lingerie.

How do you avoid so-called ‘buyer’s remorse’?
Sam: If you love the product, then go for it and don’t wait. The M&S returns policy is always there if you happen to change your mind.
Nicola: If you don’t love it, leave it.

Any tips on what not to do during the sale?
Sam: If you’re shopping in store, keep those sale items close and never take your eyes off them as another customer may pick them up.
Emma: Don’t shop for colours or shapes you won’t wear regularly.
Caley: Never shop the sale in a rush – it’s far too stressful.

How should customers shop the sale in store?
Nicola: Go with someone who enjoys shopping – there’s no point dragging an unwilling partner along. Always wear something comfortable and not too bulky (leggings and a tee are ideal). Wear a cross-body bag so you can shop hands free. Finally, plan a trip to the M&S Café to refuel before heading back into it.
Caley: Avoid wearing jumpsuits or shoes with too many laces.
Sam: Bring a bottle of water and your patience.
Emma: Head to the store early morning or mid-afternoon when it’s quieter. Grab a trolley or basket so you can evaluate your picks before checking out – you could always chuck your coat in there too.

Follow the M&S Insiders on Instagram: @marksandspencer_sam, @marksandspencer_nicola, @marksandspencer_caley and @marksandspencer_emmas