Reasons to smile
Soft greys, creams and pastels always look cute on babies. Pair a neutral palette with adorable prints and you've got our sweeter-than-sweet baby range. It's so precious we couldn't choose just one top pick, so here are our favourite three: a ‘smile’slogan sweatshirt with popper fastenings to make dressing them a breeze, a pair of bunny-print joggers (2023 is the Year of the Rabbit, after all) and this vintage-inspired denim jumpsuit, complete with a ruffled Peter Pan collar. The range goes from 0 to 3 years, meaning you'll find everything you need for growing babies in one place.
Style with substance
Environmentally conscious kids will love the comfort of our cosy joggers, sweatshirts and leggings made with responsibly sourced cotton. Look out for recycled polyester in our padded gilets, jackets and coats, and inner labels with room for three names – that’s right, our high-quality clothing was made with hand-me-down longevity in mind.
Complete casual looks with comfy kids' footwear, from on-point sneakers (that don't command a hefty designer price tag) to chunky clogs to wear with ribbed socks during colder weather. Plus, many of our children’s shoes feature Freshfeet technology to keep pesky odours at bay – winner!
Words: Dulcie Emerson
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