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THE COMFIEST BRAS AROUND

These days, comfort comes first. Our head of lingerie design Soozie Jenkinson shares her top tips for staying supported and comfy in style, whatever you’re doing all day

Your perfect fit

I’m honoured and proud to head of lingerie design at M&S – my role for over 20 years. My incredibly talented team and I design lingerie with comfort at the top of our agenda, as we know that comfort is key when it comes to choosing your bra. A great bra can provide the perfect foundation for your wardrobe, creating a smooth silhouette under your clothes and supporting you comfortably throughout the day.


If you usually go for underwired…

I recommend considering a non-wired bra, bralette or crop top for extra comfort. Our innovative Flexifit bras are some of my personal favourites and include dress-sized crop tops – with removable pads for versatility – and wire-free styles, which are back-and-cup sized and available up to an H cup. These bras are designed using 360-degree-stretch fabrics, created for incredible comfort and ease of movement, whatever challenges the day brings. We have developed matching undies, too, which are designed to stay in place all day long in both high-waisted and low-rise silhouettes. Bralettes have also been incredibly popular over the past few years and, if you are looking for something pretty and feminine, our gorgeous lace styles are developed to give great shape and support and are available from UK size six to 22.


If you have a fuller bust…

Creating shape, support and comfort is key for larger cup sizes. I would recommend our garden floral lace non-wired bralette, which features a beautiful patterned floral lace design and adjustable straps for adaptable fit. If you’re looking for a great sports bra, our Goodmove non-wired high-impact bra two-pack is a customer favourite. These star bras feature innovative cooling technology to keep you feeling fresh during your workout – or all day if you choose to wear them as an alternative to a regular bra. If you love minimiser-style bras, our new Flexifit non-padded minimiser is designed to move with you for all-day comfort.


Bras to fit your life if you’re...

A busy mum: Sumptuously Soft full-cup T-shirt bra – a customer favourite, this non-wired T-shirt bra is made with super-soft fabrics, cups and elastics.

Working from home: Body-smoothing non-wired bralette – a smoothing bra creates a gently supported and clean-lined look under your WFH wardrobe.

Going for a walk or running errands: Body Shape Define non-wired full-cup T-shirt bra – this athleisure-inspired bra has a nod to sporty styling and features a high neckline.

Joining a yoga class: Goodmove medium-impact sports bra – a sleek crop-top style with statement strap detailing and coordinating leggings.

Doing a high-impact workout: extra-high-impact sports bra – we designed this in collaboration with Japanese scientists to create the ultimate bra for support and anti-bounce.


Interview: Michelle Chai and Dulcie Emerson

CHOOSE THE RIGHT SPORTS BRA

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