Choose sustainably sourced denim
Finding the right fit and style is essential but planet-friendly production is crucial too. We believe that denim shouldn’t cost the earth, that’s why our menswear collection for 2021 is underpinned by sustainability. For more than 10 years we’ve worked together with the Better Cotton Initiative to source all of our cotton from more sustainable sources. We’ve also reduced our water consumption; our denim is now made with 86% less water compared to the industry average (according to Jeanologia).
Words: Miranda Eason