DENIM UPDATE:

NEW JEANS TO TRY NOW

From on-trend mom jeans to staple skinnies, these are our favourite women’s jeans for spring

Mom jeans

What goes around comes around in fashion and, after first causing a splash in the Eighties, mom jeans are once again making the cool cut for denim. The high, nipped-in waist is perfect for showing off your best belts, tucking in pretty tops, and accentuating your figure, while the overall shape is comfortably roomy, perfect for busy days on the move. Team with ankle boots and a cosy knit for effortless style.


Skinny jeans

Far from a late-Noughties fad, skinny jeans have proved their staying power, remaining a firm fashion favourite. Why do we love them so much? It’s probably because they’re so easy to style, perfect for balancing out bulkier top layers as the weather turns cold, and for tucking into ankle boots. This season check out the update on our much-loved Ivy style, The All-New Ivy Skinny, which features softer fabric and interesting details such as premium trims and drop-down hems. Choose from six authentic denim washes.


Straight jeans

An understated classic, straight jeans have seen their popularity boom this year, with many fashion editors declaring them 2020’s go-to. What’s more, this shape – more relaxed than a skinny, but smarter than super-loose designs – has the versatility to work in your wardrobe for years to come. Wear with a striped Breton for laid-back chic, then swap in your sandals when temperatures climb. Our Sienna straight-leg style is a great starting point, with four colours to choose from and a wide range of leg lengths and sizes.


Wide-leg jeans

Wide-leg jeans might seem like a daunting prospect, but they’re actually one of the easiest ways to embrace this season’s penchant for all things voluminous. The key is to keep the top half of your outfit fitted – a chic, crew-neck cardigan or tailored, belted blazer will do the trick. Worn with heels, wide-leg jeans are the ultimate leg-lengthener, but they also look great with sneakers for an up-to-date take on casual style.


Words: Sophie Hines

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