CLAIRE ASKEW

Kidswear editor

KIDS’ SWIMWEAR WITH A CONSCIENCE

Fun, sun safe and helping save the planet one recycled bottle at a time: our new swimwear will be a hit with kids

Children are taking an increasingly active interest in the environment. The next generation is leading the way in helping to keep our planet healthy, which is why your kids will totally approve of our brand-new recycled swimwear range. The fabric is made using recycled plastic bottles, helping reduce the millions of tons of plastic waste generated each year. But the bikinis, swimsuits, boardshorts and rash vests aren’t just kind to the environment – their UPF (ultraviolet protection factor) is 50+ and validated by the British Skin Foundation. They’re also chlorine resistant (helping them last longer) and the costumes and rash vests are made with added stretch, making them easier to get on and off.