M&S got serious about education. We came out with our first school uniform range in 1927 – instantly popular for its affordability and quality. In the difficult war years M&S did its best to help with utility clothing and clothing for air wardens and fire marshals. We also opened M&S cafe bars, to raise wartime spirits.
Post-wartime optimism ensued with the arrival of the health service, Elvis Presley – and thankfully, washing machines. Our school uniforms upped their style – as worn by the belles of St Trinian’s.
Colour was big in the Seventies so we introduced bright uniforms and accessories for smarter teens. With more people working full-time, M&S helped out with our first all machine-washable range.
The internet took off and so did online and handheld gaming – remember Tamagotchi and Gameboy? We got technology moving too, with easy-iron uniforms saving time for busy parents.
Now that screens are everywhere, social media and online shopping are big business. Our school uniform's have gone tech-savvy too, with Stainaway shirts resisting playground dirt. Learning never looked so good.
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