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IDEA?

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school uniform and win a cosmic trip

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£5 off kids clothing when you spend £40 on schoolwear, with code 'SAVE5ONLINE'

Baby

Award-winningBABYWEAR

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Girls

High summer STYLES

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Baby

Award-winningBABYWEAR

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Boys

Fresh looks for BOYS

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Kids highlights & Trends

My First Nursery Rhyme Treasury Book

READ OF THE MONTH

Little ones will love this charming nursery rhyme
book featuring childhood classics like The Owl
and the Pussycat and Sing a Song of Sixpence

Buy the book

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Our favourites

Hello Kitty backpack

COOL CHARACTERS

The world’s most loveable style
icons, the Minions, crop up on
T-shirts, pyjamas and socks

SHOP NOW

Shop flamingo sandals

EDITOR’S PICK

A denim pinafore that’s a
pleasing mix of practical and
sweet, cute and cool

READ & SHOP