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Little girl in blue shorts and printed top


Whether it's a new pair of jeans or a cosy knit,
make sure they're looking stylish when
temperatures drop with our new collection

Shop boys' new in

Shop girls' new in

Boy in denim shirt and jacket

Cool dude

Shop all boys

Girl in orange dress and black vest

A stylish ensemble

Shop all girls

Baby in denim dungarees

Cosy and cute

Shop all baby




Do Halloween
in style

Whether it's a classic Halloween costume
or a T-shirt with a spooky twist, we've
got everything they need to get into
the trick or treat spirit this year

Shop Halloween

As seen in

Editor's Pick


She’ll love the colour and
quirky print on this cat
jersey dress

Read & shop


Cuddly toys

You can't beat a classic cuddly toy, from traditional teddy bears to fun novelty animals

Shop cuddly toys

Educational books

Let them have fun while they learn with interactive reading, writing and maths books

Shop educational books

All character

From Frozen to Spiderman, we've got fun character sets to make little ones smile

All character

Character of the month

Peppa Pig fans will love our range of T-shirts, pyjamas and much more

Shop character of the month