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School uniforms

20% OFF
SCHOOLWEAR

Stock up for the new academic term with 20% off our
innovative, comfortable and stylish schoolwear

Shop boys’ school uniform

Shop girls’ school uniform

UP TO 60% OFF     Enjoy great savings with further reductions on selected lines in our sale →

Baby

Award-winningBABYWEAR

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Girls

Summer STYLES

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Baby

Award-winningBABYWEAR

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Boys

Brilliant BOYSWEAR

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Kids highlights & Trends

Kids' toys and books

READ OF THE MONTH

Little ones will love this charming nursery rhyme
book featuring childhood classics like The Owl
and the Pussycat and Sing a Song of Sixpence

Buy the book

Shop all books

Our favourites

Hello Kitty backpack

COOL CHARACTERS

Hello Kitty, the iconic Japanese character continues to woo a new generation with cute-as-can-be pieces

SHOP NOW

Short white girls' dungarees

EDITOR’S PICK

Fun, cool and perfect for summer, she’ll love these sweet short dungarees

READ AND SHOP