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kids new in

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Cool cotton dresses, dreamy
denim, ace accessories – our
brand new collections will see
them stylishly into summer

Shop new in

Sale – up to 70% off →

KIDSWEAR

BABY

New-seasonBABYWEAR

Shop all baby

boys

Fresh summer STYLE

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girls

New modern CLASSICS

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Kids highlights & Trends

Kids' toys and books

TOYS & BOOKS

From classic wooden toys to best-selling children’s
books, our selection will enthral and entertain

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Shop our top 10 traditional toys

Our favourites

Hello Kitty

CHARACTER OF THE WEEK

Cult Japanese character Hello Kitty still delights kids over forty years since launching. Our range will delight fans

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Read and shop

EDITOR’S PICK

This fun print T-shirt is full of comic book appeal and an easy way to update your boys’ spring wardrobe

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