M&S Team Romford are back with another festive banger for 2023

This is not just any Christmas single... this is an M&S Romford Christmas single. Asked for by colleagues, delivered by colleagues, M&S Team Romford are back with their third Christmas song – and it’s the best one yet. This year, they’re joined by colleagues from other teams around the UK. Download this festive hit on iTunes from 8am Monday 27 November and enjoy streaming it on repeat every day from now until Christmas. All proceeds from the single will help support our charity partnership with YoungMinds.

Written and performed by Team Romford member, Jack Brooker, this year’s song, ‘Maybe this Christmas Time’ sees social media sensations from nine other M&S stores join in the fun. But they’re not the only ones... Diversity dance group members Perri Kiely, Starr Kiely and Warren Russell have helped Team Romford look as good as they sound, with a dance EVERYONE is going to be doing this Christmas.

Download the single now

The story behind M&S Romford's fame

M&S Romford is one of more than 600 M&S stores with its own social media presence. Team Romford have become viral sensations over the last two years, with their TikTok videos making them superstars. Their videos continue to go from strength-to-strength, with their content racking up almost 4 million page likes and more than 30 million video views.

Sarah Hutcherson is the star behind the camera and has worked at M&S for 10 years. She is very humble about her part in making Romford the biggest M&S store social media account and thinks this year's song is the best yet. Sarah's work has been picked up nationwide with several articles written about her and the rest of the Romford team's 'hilarious’ and ‘iconic’ content.

Download 'Maybe this Christmas Time' now

Celebrating the nation's favourite retailer

Over the past three years, Team Romford have championed M&S stores and M&S Christmas products in their hit songs. We are the nation’s favourite retailer and grocer – and are very proud of it.

Find out more about our fabulous festive food

Celebrating the nation's favourite retailer

The man behind the magic

For the third year in a row, Jack Brooker has written a hit single for M&S in the hopes of spreading Christmas joy and supporting YoungMinds, our charity partnership.

Jack is a singer-songwriter who has performed at a festival in Amsterdam, at the BRITS after party and more recently, at the Romford lights switch on, where he sang Team Romford’s single, alongside Simon and Steve. Jack said: “Music is my main outlet to express myself and I’ve been writing my own lyrics since I was a teenager, I’ve been working on lots of new music – I’m thinking of releasing a project in the new year, but still piecing things together at the minute.”

After writing three hit singles, has Jack got a favourite? “I could never choose a favourite! This one feels special though…” We couldn’t agree more.

Find out more about our partnership with YoungMinds

Team Romford

These celebs can hardly turn the corner without getting recognised, both in store and in public. Jack has certainly made a name for himself in the local community. Other colleagues at M&S Romford feel proud to work with such a great group. Deborah Ridgwell, a member of the team who’s worked at M&S for 37 years said, “M&S Romford are a fun family. There’s always someone to talk to about all things good and bad.” Her favourite moments in the business have been supporting the local hospice on a charity day and watching the team make TikToks.

Simon Bell, who has worked at M&S for 40 years has been branded an ‘icon’ on Romford’s TikTok account. He said this experience for the third year in a row has been, "Unbelievable, surreal and fun."

M&S social media stars

We have more than 600 store TikTok champions, who create incredible videos showcasing the magic of M&S. Alongside Team Romford, this year’s video features some of our biggest M&S store champions from nine stores across the UK enjoying a festive feast. The colleagues are from our Staines, Devizes, Lisburn, Skegness, Aberdeen, Victoria, White City, Stratford and Wrexham stores.

Thought bringing in East 17’s Terry Coldwell for 2022 was as Christmassy as we could get? We’ve outdone ourselves this year with a full festive spread. We sat down (sadly with no M&S Christmas Food) with some of the stars to find out more about this year’s single.

Download this year's single now

Heather Overton, M&S Staines

Welcome Heather, our TikTok champion from M&S Staines. Heather and Ava Smith were both involved with this year’s Christmas single shoot after championing M&S Staines on TikTok, with more than two million views.

At M&S we are extremely fortunate to have colleagues like Heather who spread the M&S magic far and wide with their creative, genius thinking (and dancing…). Heather has worked for M&S for more than 24 years and is approaching the big 4-0, but she’s not worried: “Life begins at 40, right?”

From Heather’s beginnings as a “quiet Saturday girl” 24 years ago to now being crowned the queen of TikTok, how does it feel to be part of Romford’s Christmas song?

Heather said, “I think the whole day was just amazing to be a part of something so special sharing the M&S family love. When I took on the role of social champ, my aim was to be in a video with Romford. My dreams came true! I feel so honoured and proud to have been chosen. This is my M&S highlight of my 24 years. To get to number one would just be amazing.”

Jack Norbury, M&S Devizes

Say hi to Jack, our TikTok champion from M&S Devizes. Jack has had an incredible two years at the M&S Devizes store, starting out as a Christmas temp in December 2020, becoming a team manager within eight months and now being one of the biggest M&S social media stars. Alongside his partner in crime Jamie Earl, the two have found fans with their creative power and hilarious puns. They now have more than 44,000 dedicated followers and over 10 million video views.

Asked about his favourite part of the shoot, Jack said: "The Christmas food looked insane, and tasted even better." Everyone at M&S is hoping for a number one this Christmas, especially Jack. "It's definitely a number one hit. It was lit and so fun to film."

Jack and Jamie are moving to a new store, Weston Lock in Bath, where Jack will lead as team manager. And of course, Jack already has his sights set on social media, with plans to "get Weston Lock's TikTok account to M&S Devizes numbers." Watch this space.

What's next for our social media icons?

M&S Romford's music is getting bigger and better every year. From East 17’s Terry Coldwell joining in, to dance direction from Diversity and an appearance from some of our M&S social stars, what’s 2024 going to bring?

Heather Overton said it is “her dream” to sing with Romford, but, “with my singing voice, I think I’ll leave that to Romford!” Perhaps a guest dancing spot with Percy Pig and Colin the Caterpillar is on the cards instead?

Jack Norbury doesn’t see himself as a singer either: “I’ll leave that to Romford Jack,” he chuckled, but we have seen his dance moves on TikTok and think that could definitely be in his future...

M&S is supporting YoungMinds this Christmas

This year at M&S, we have partnered with YoungMinds to support young people's mental health. With your support, we are aiming to raise £5 million over the next three years. All proceeds from the Team Romford Christmas song will go straight to YoungMinds, who are hoping to help more than seven million children and adults to ensure they never feel alone.

A question we have all asked ourselves at M&S is: what message would you give to your younger self? Heather Overton felt the courage to share hers. “I would say to myself: your disability is a part of who you are. People see through that and see how kind and amazing you are. Keep smiling and laughing.”

Find out more about our partnership with YoungMinds