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Boy in green cardigan


From stylish printed sweatshirts to hard-wearing denim,
he'll look effortlessly cool in our new-season pieces

Shop boys' new in

Boy in school uniform

Boys’ schoolwear


Our uniform is stocked all-year-round so you can always pick up all the classroom essentials they need


Shop school uniform

Baby in two piece set

Baby boy


Whether you’re welcoming a
new addition or need to get your
little one ready for autumn, our new season clothing will keep them warm and looking stylish

Shop baby

Two boys in denim

Boys’ denim


With different jean shapes,
including skinny and O-leg,
we’ve got the perfect pair

Shop denimRead the fit guide



Street Style

From casual cover-ups to must-have bombers, our outerwear for boys makes a cool statement

Shop boys' jackets

As seen in

Editor's Pick


These co-ords are the perfect look for your baby this autumn

Read & shop


Soft snuggles

Find them a cute new friend with our loveable range of cuddly animals

Shop toys

Read & Learn

Make their learning fun with our interactive reading, writing and maths books

Shop Educational books

Cool characters

From Thomas the Tank Engine to Batman, we've got a character gift that your child will love

Shop character gifts

Character of the month

Peppa Pig and her fab family adorn our new range of delightful T-shirts and pyjamas

Shop character of the month