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TECH-PACKED LOUNGEWEAR

From Flexifit to Supersoft, find out why our loungewear is the clever at-home choice

Superb Supersoft

You’re not going to relax properly if you’re uncomfortable. So, the first thing you’ll notice when you pull on one of our T-shirts or jump into our joggers is just how soft the material is. We’ve honed our clever mix of cotton, modal and stretch for our Supersoft T-shirts and pyjama bottoms, shorts and dressing gowns. The hard work has been worth it to bring you a fabric so comfortable, you might just forget you’re wearing it. Add to that the luxury triple whammy of the ultra-fine fibres in our supima cotton, pima cotton and cashmere, and wherever you lounge, it’ll be a soft landing.

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Fabulous Flexifit

We’ve woven some serious R’n’R nous into our loungewear to make sure there’s nothing to distract you from bingeing on your boxset/running around after the kids/baking banana bread/working from home (delete as appropriate). Flexifit and stretch technology means T-shirts, bottoms and underwear move with you, while we’ve constructed pieces to minimise irritation from seams and trims. Our Cool & Fresh finish wicks moisture away from your skin (just like your gym kit), and our graduated Heatgen thermal tech means you’ll stay comfortable whether you work, rest or play.

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Just-smart-enough tops

If you’re working from home, chances are you’re a video conferencing power user by now. That means the loungewear you pick – you’re not wearing a suit, right? – has to look the part. So, it’s out with the comedy onesie and in with tops that are good enough to wear outside. Our supima T-shirts are a great place to start, as they also boast Stay New technology to ensure the colours stay bright and true for a Zoom-perfect look. If you need another layer, a classic sweatshirt or fine cotton-blend jumper will work a treat, and means you won’t have to change when you go for your daily walk.

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Interview: Ian Wright

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