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I’m honoured and proud to be head of lingerie design at M&S – my role for over 20 years. My incredibly talented team and I design lingerie with comfort at the top of our agenda, as we know that comfort is key when it comes to choosing your bra. A great bra can provide the perfect foundation for your wardrobe, creating a smooth silhouette under your clothes and supporting you comfortably throughout the day.
I recommend considering a non-wired bra, bralette or crop top for extra comfort. Our innovative Flexifit bras are some of my personal favourites and include dress-sized crop tops – with removable pads for versatility – and wire-free styles, which are back-and-cup sized and available up to an H cup. These bras are designed using 360-degree-stretch fabrics, created for incredible comfort and ease of movement, whatever challenges the day brings. We have developed matching panties, too, which are designed to stay in place all day long in both high-waisted and low-rise silhouettes. Bralettes have also been incredibly popular over the past few years and, if you are looking for something pretty and feminine, our gorgeous lace styles are developed to give great shape and support and are available from UK size six to 22.
Creating shape, support and comfort is key for larger cup sizes. I would recommend our garden floral lace non-wired bralette, which features a beautiful patterned floral lace design and adjustable straps for an adaptable fit. If you’re looking for a great sports bra, our Flexifit low-impact sports bra is ideal for gentle exercise but also provides comfort post-surgery or after having a baby. If you love minimiser-style bras, our new Flexifit non-padded minimiser is designed to move with you for all-day comfort.
A busy mum: Sumptuously Soft full-cup T-shirt bra – a customer favourite, this non-wired T-shirt bra is made with super-soft fabrics, cups and elastics.
Working from home: Body-smoothing non-wired bralette – a smoothing bra creates a gently supported and clean-lined look under your WFH wardrobe.
Going for a walk or running errands: Body Shape Define non-wired full-cup T-shirt bra – this athleisure-inspired bra gives a nod to sporty styling and features a high neckline.
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