font loading for Top nav
Women walking together wearing fitness clothing

Let’s get
to reduce
our risk

Just 30 minutes of activity a day can help reduce your breast cancer risk by at least 20%*

Shop Activewear

Until the end of October, we'll donate 10% of sales to breast cancer now on sports bras and women’s fitness clothing*


Move it!

This October is breast cancer awareness month. We want to help you to reduce your breast cancer risk by highlighting the positive effect of more daily activity and how easy it is to incorporate into your everyday life.


To help spread the word, we have enlisted the help of seven incredible Breast Cancer Now ambassadors (as seen here in our video) inspirational women whose lives have been impacted by breast cancer. These women have kindly modelled our fitness wear collection for this year’s campaign.


We will donate 10% of sales to Breast Cancer Now on sports bras and women’s fitness clothing, until the end of October*


Shop activewear Shop post-surgery

Meet our inspirational women

Amanda Jones, 74

Active mother, grandmother and book lover and dedicated Breast Cancer Now fundraiser


“is anything that makes you warmer, breathe harder and makes your heart beat faster. This could be gardening or walking the dog.”

Head of Public Health,
Breast Cancer Now

Fiona Coaton, 30

Insurance Adviser, BRCa1 gene carrier
and mummy-to-be

Lindsay Partridge, 52

Breast cancer survivor, volunteer fundraiser for
Breast Cancer Now and extrovert extraordinaire

Miranda Ashitey, 34

Data Administrator, breast cancer survivor and drives her VW Camper Vans to weddings and events

Sarah Falola, 44

Mum of three boys, breast cancer survivor,
a baking, sewing and athletics fanatic

Sera Bains, 45

Banker, breast cancer survivor, experimental cook and yoga enthusiast

“Breast Cancer Now being partnered with M&S is a brilliant opportunity to get this active message across. I’m hoping that we can reach every woman in the UK and let them know how important it is to get active and help reduce their risk of breast cancer.”


Mandie Stevenson, 26

Business integration specialist, has secondary breast cancer and is the proud owner of a pug called Frank

Move your way

From taking the stairs to playing with the kids, you are already more active than you think. Let our hero ladies inspire you and check out our social channels to see them showing us how they get their 30 minutes of exercise a day. Simply search for the hashtag #letsgetmoving and you can share your fitness stories too.

two women running together

Feet first

Walking the dog, the school
run or going the distance,
this is your most accessible
route to fitness. Simply lace
up and go.


Make a splash

Swimming's for everyone
so dive right in, a few gentle
laps will relax and revive you
after a long week or energise
you instantly, ready to face
the day

two women swimming together
Two women with bikes

Hot wheels

Friends that ride together
stay together, so jump in the
saddal for a rush of fresh air

Top class

Bend, stretch and get glowing.
From power yoga to aerobics,
zumba and more, schedule a
session and you're bound to
find something you love

women at a fitness class

Get Kitted Out

black fitness top

Zip it

Shop now

grey fitness leggings

Grey zone

Shop now

Sports bra

Support act

Shop now

long sleeve sports jacket

Weather ready

Shop now

*Throughout October, we will donate 10% of sales to Breast Cancer Now on sports bras and women’s Fitness clothing

Applies to selected full price items, identified by promotional signage from 27 September – 31 October 2016. Subject to availability.

10% of the retail price of this product is paid to BCN Trading Limited which is wholly owned by and gives all its taxable profits to Breast Cancer Now, a registered charity in England and Wales (no. 1160558) and Scotland (No. SC045584).


*Just 30 minutes of activity a day can help reduce your risk by at least 20%

This information was developed by Breast Cancer Now and is based on a consensus statement developed in 2012 from the best

available evidence and agreed by clinical and scientific experts. References are available on request.

Activity needs to be moderate intensity physical activity which causes you to get warmer, breathe harder and your heart to beat faster.

In order to have an impact on your breast cancer risk, it is assumed that this activity is sustained daily over many years. If you have limitations on the physical activity that you can perform due to a health condition, we recommend that you speak with your doctor about what it would be safe for you to do.