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Meet the fisherman

At M&S, we travel the world searching for the very best produce and suppliers of the highest calibre, so all you have to do to hunt out exceptional food is head in store. We ventured to the frozen coast of Norway to meet the fishermen dedicated to finding the best cod and haddock in the ocean

To the sea

Rocking and tumbling in a boat in the inky, ice-cold waters somewhere off the frost-bitten coast of Norway probably isn't everyone's first choice when it comes to work, but for the arctic fishermen who brave the swelling seas for weeks at a time, it's the best life in the world.

We travelled to Tromso to meet the people who hunt for "white gold" – cod and haddock – and discover what makes them so extra special, from how they mature in the deep, winter waters to how best to create delicious dishes from these most treasured of fish.

Watch the video and explore the world of the fishermen.

Watch the fishing video

What makes our fish special

Find out why our cod and haddock from cold, clear waters of Norway is the catch of the day

Norweigian sescape

Selected seas

Our fisherman only catch cod and haddock for M&S in three designated, sustainable waters

Selected boats

M&S only buy from six vessels, which have been chosen for their exemplary fishing methods

Fishing boat at sea in Norway
Polar nights

Selected dates

We fish during the cold, polar winter to ensure we catch fish of the highest quality

Selected methods

All of our Norwegian cod and haddock is line-caught, never trawled

fisherman catching fish by line

Tastes good, does good

There are lots of reasons why we should be eating more fish, the most obvious being that it's just so very good for us.

Not only is it a fantastic source of low-calorie protein and blood-thinning omega 3 fatty acids, white fish is packed with B vitamins, which are essential for maintaining your food metabolism and the formation of red blood cells. White fish like cod and haddock are also a good source of vitamin B12, which promotes cardio-vascular health – ideal if you have a family history of diabetes or high blood pressure.

A piece of well-cooked, satisfying fish makes a great meat alternative, too, so why not make it your new year's resolution to try and eat a little more of our sustainably caught cod and haddock? Our fresh recipes, like this flavour-packed Moroccan-style haddock with roast potatoes and red peppers, should give you all the inspiration you need.

See the haddock recipe

Recipes

Stuck in a recipe rut? There's a world of fish waiting out there to be discovered. Get inspired to start exploring with our bespoke recipes using Norwegian cod and haddock

The easy dinner party dish

Impress guests, without spending the whole evening in the kitchen, with steaming bowls of this light dish

See the full recipe

The healthy twist

Fish and chips is about as classic a combination as they come. Try this alternative made with a nacho topping

See the full recipe

The winter warmer

Pack in the flavour and up the veg content with our twist on classic mashed potato with pan-fried haddock

See the full recipe

The midweek supper

Give a simple meal a spicy upgrade with our recipe for healthy, herb-rich Thai-style broth with tender cod

See the full recipe

FOOD INSPIRATION

Food trends 2017 report

Food trends 2017

Last year was when healthy eating got serious. We take a look at how this year's trends are shaping how and what we eat

read the trend report

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Adventures in food

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