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Meet our newest exclusive Rosie lingerie collection: timeless silk and lace underwear in your favourite shapes, designed in collaboration with Rosie Huntington-Whiteley

A decade together

Model, businesswoman, designer, mother... There’s not much Rosie Huntington-Whiteley can’t do. And for the past 10 years, she’s been working with our design teams to create vintage-inspired lingerie in the finest fabrics. In fact, we sell one Rosie Exclusively for M&S product every 30 seconds, and our collaboration is the longest running on the high street – that’s pretty special. To mark the occasion, we’re launching our latest collection, packed with iconic pieces and some new favourites.

“I remember getting to meet the customers for the first time and feel the excitement for the brand on day one. Now, 10 years on, still feeling that excitement from the customers is really gratifying. It’s been incredible to look over the past 10 years as we were putting this collection together”

Rosie Huntington-Whiteley

The icons

We all have those favourite pieces in our lingerie drawers: those that instantly make you feel like it’s going to be a good day when you put them on. For the 10th-anniversary collection, Rosie wanted to reimagine some of her – and our customers’ – favourite pieces from over the years. The result? Ten iconic designs in our most-loved shapes and styles, all with Rosie’s signature feminine detailing. Try the Beau plunge bra, inspired by the shape of a bow, for a cleavage-enhancing fit that lifts and supports. Smooth silk and delicate French-designed lace in ruby red create a romantic feel. Don’t forget the matching Miami Brazilian panties for the ultimate confidence boost.

Chosen by you

Vintage-inspired prints have always been a hallmark of Rosie’s collections. For the 10th anniversary, we wanted to hear from you. Rosie asked her Instagram followers to vote on which archive print they’d love to see make a return for the anniversary line. The hands-down winner – and Rosie’s favourite, too – was a lush botanical print on a duck-egg-blue background. In the bestselling balcony shape with rose-gold-coloured hardware, it’s a little bit of luxury for every day.

“The print we’ve redeveloped for this anniversary line is a real standout and I’m so glad my followers chose it”

Rosie Huntington-Whiteley

A touch of gold

Soozie Jenkinson, M&S’s head of lingerie design, has worked closely with Rosie over the past decade on our exclusive collections. She describes our 10 Years of Rosie collection as “contemporary, feminine and luxurious” and we couldn’t agree more. Take the blossom-embroidery bra and matching Brazilian panties. This gorgeous set is made from French-designed lace, with intricate floral embellishments crafted by embroidery experts. You’ll also find this metallic embroidery on a longline bra and matching shorts. Take it up a notch with the stunning corset in the same design, which taps into the Nineties-inspired trend for underwear as outerwear. Wear it under a sharp blazer for a sexy-yet-subtle look that’s perfect for your next evening out.

Words: Emily Sutherland


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