HOW TO BUY LINGERIE AS A GIFT

How to choose the right size

Before you start buying lingerie, you need to work out which size to choose. Take a look at the labels on the recipient’s most worn or most recently purchased bras and panties. Bra sizes comprise two measurements, the band size (a number, for example 38) and the cup size (a letter or double letter, for example DD). Make a note of both. Bralettes and panties are usually in clothing sizes (for example 14), but might be XS, S, M, L, XL etc. Camisoles and French knickers make a great gift and are also dress-sized. They can be worn both as underwear and bedroom pieces, so are incredibly versatile.

Plus, read our guide to the best bras for bigger busts.

Think outside the box

There’s no-one-size-fits-all approach to Valentine’s Day gifting and not every woman will appreciate a lacy lingerie set. “Pajamas and loungewear are very much on trend right now as we spend more time at home,” says Soozie. “Sweatpants and sweatshirt-inspired looks in super soft and comfy fabrics such as Flexifit jersey and plush velour make great Valentine’s Day gifts. When it comes to sleepwear, you can’t have too many sets of pajamas and our gorgeous modern cotton styles feature Cool Comfort technology for all-night comfort and fun designs, such as cute heart motifs.