Jeans are an everyday staple, a cornerstone of the modern off-duty wardrobe, but finding the perfect pair can feel like an endless quest, a tricky balancing act between fit, fabric and wash. M&S denim is here to save you the slog. Our men’s denim collection is based around five fits – skinny, slim, straight, regular and tapered – so there’s sure to be a style to suit you. Our straight fit is a versatile wardrobe staple. The slim fit is streamlined, with classic five-pocket styling. Tapered fit slims from the knee for a modern finish at the ankle. The regular fit is our most relaxed silhouette. And the skinny fit is sleek as opposed to spray-on, ideal for when you want a smarter look.
Our newest jeans make denim dreams reality. Jeans as comfortable as sweatpants? Check out our Supersoft jeans, made from a jersey fabric with added stretch for all-day comfort. Perfectly worn-in jeans without the wait? Our vintage-wash straight jeans take inspiration from our archive of vintage denim pieces. Japanese selvedge denim at an affordable price? Our selvedge jeans are crafted from premium-quality Japanese denim but retail at a fraction of the cost you’ll find elsewhere. Jeans that don’t get soggy if you get caught in the rain? Our Stormwear jeans feature water-repellent tech that is more than a match for inclement weather.
Finding the right fit and style is essential but planet-friendly production is crucial too. We believe that denim shouldn’t cost the earth, that’s why our menswear denim collection for 2021 is underpinned by sustainability. For more than 10 years we’ve worked together with the Better Cotton Initiative to source all of our cotton from more sustainable sources. We’ve also reduced our water consumption, so our denim is now made with 86% less water compared to the industry average (according to Jeanologia).
Words: Miranda Eason