KIDS’ SUMMER STYLE

THE BEST SWIMWEAR & SWIMSUITS FOR KIDS

Colourful designs and clever innovations make our children’s swimwear offering a standout choice for sun-seeking youngsters this summer

Splash-ready swimsuits

Kit out girls for the arrival of warmer weather and the much-anticipated filling of the paddling pool with a frill-seeking swimsuit or bikini. Our kids’ swimwear is made with UPF 50+ Sun Smart fabrics endorsed by the British Skin Foundation to help keep kids safe whilst enjoying the sunshine. Plus, parent-loved technology keeps fabrics stronger for longer and colours even more vibrant.

Staycation sandals

Bring the vacation vibes home with a pair of rainbow-stripe slider sandals that look just as good worn in the backyard as they do by the pool. Sturdy sandals and flip flops are essential for the warmer months, whether they’re heading to school or the local park to hang out with friends. For bigger adventures, try our stylish kids’ sneakers, available in sizes 1.5 to 9.


Quick-drying swim shorts

Say goodbye to soggy swimwear. Our swim trunks for kids are designed to last, using chlorine-resistant fabrics so they still look like new, wash after wash. If you’re planning a day at the beach, our rash-guard tops are a great addition, helping keep your little one’s skin safe from harmful rays.


Beachy-keen dresses

Warm weather calls for colourful sundresses in easy-breezy fabrics – think sustainably sourced cotton and ultra-lightweight linen. Our summer dress range for kids features minis and maxis in a rainbow of colours that can be easily pulled off if they fancy a dip. For style-conscious teens, try colour-coordinating their dresses and swimwear.


Sun-safe swim sets

It’s important to keep kids protected and our Safe in The Sun swimwear comes in UPF50+-resistant fabric, allowing you to lie back, relax and enjoy your break. Explore swimsuits, bikinis, rash vests, board shorts and more, all designed to keep your little one protected whilst on vacation. Mix and match their tops and bottoms for a fun summer look.


Shorts for summer adventures

Stock up on shorts for their warm-weather closet with our great-value multi-pack shorts featuring tropical prints and sustainably sourced fabrics. Denim shorts in indigo, white and black shades are a style staple for the summer months, while trend-led cargo and cotton styles are ideal for after-school fun.


Jelly shoes = happy feet

The joy of the 1990s is back and this time it’s all about the jelly sandals. Treat little feet to fun sandals they can wear in and out of the water, whether heading to the park with friends or dashing in and out of the paddling pool. Pick from designs featuring dinosaurs, ice-cream and mermicorns (yes, it’s a thing).


Sunglasses with added flair

It goes without saying that little ones look adorable in sunglasses (like these cute flower-shaped shades), but ours offer UPF50+ protection for peace of mind, too. Choose from shades in a rainbow of colours and don’t miss fun character designs that kids are sure to love.


Hat tricks

Keep kids safe in the sun with a cool cap or retro hat that complements their look. This tie-dye bucket hat nails two summer trends in one and looks great with swimwear or casual looks. A classic baseball cap is an easy choice to match any outfit while woven trilby hats are great for fashion-minded teens.


Throw in the beach towel

Not all beach towels are created equal: ours boast an innovative sand-resistant fabric that looks great wash after wash thanks to a special colour-protecting finish. Choose from mood-boosting designs like this rainbow-print towel, classic nautical striped designs or plain colour towels ideal for regular beach goers.



Words: Dulcie Emerson

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