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Model wearing a black coat, white shirt and grey jeans from the Curve collection

Introducing Curve


Discover our new Curve
collection, thoughtfully designed
in sizes 18 to 32


Shop Curve

Everyday style

Dress your best every day, whatever your size, with Curve. Developed using the insights of more than 2,000 customers, the collection is brimming with trend-led pieces that are crafted with consideration for curvy figures, like statement shirts with no-peep button technology from £27.50.

Show me shirts & blouses

Something for the weekend

Refresh your weekend wardrobe thanks to Curve. Our comfy jeggings are perfectly proportioned to flatter and our faux-leather biker jacket at £59 features secret stretch panels.

Outerwear over here

Fit for an occasion

You’re sure to find something for every occasion in the new collection. Boost your confidence from the inside out with long-line tops in premium no-cling fabrics and little black dresses from £49.50 designed by plus-sized style blogger Danielle Vanier.

Dresses this way

Added extras

Pair of pink bow court shoes from the Curve collection

Fancy footwear

Take your pick from pretty flats, statement heels and everything in between

Step this way

Black handbag on a radiator with sunglasses resting on top

Little treasures

Add the perfect finishing touch to your look with a chic cross-body bag or a statement pair of shades

Accessorise all areas

Woman wearing a statement pair of earrings

Final flourish

From drop earrings to statement necklaces, raise the bar with something sparkling

Dazzle me

Shop away

As seen in

The interview: Danielle Vanier


The blogger talks plus-size
fashion and her role in the new
Curve collection

Read & shop