Spritz wisely: the best places to apply fragrance
To help your perfume last all day, apply to pulse points (inner wrists, neckline, behind ear lobes) and allow to dry naturally. Do not rub as this can cause the top notes to quickly evaporate. Make fragrance last longer by applying immediately after a pampering bath or shower, when skin is still damp. Even better, layer your fragrance over matching body cream to intensify. Avoid the urge to mist perfume on hair as the alcohol content can be drying; opt for a fragranced dry shampoo instead.
Store carefully to preserve the ingredients
While an array of bottles on your dressing table certainly adds flair to any bedroom, the slightly less glamorous confines of your top drawer might be better suited to perfume storage. “Fluctuating temperatures, humidity and changes in lighting can have undesirable effects on fragrance,” advises Sonia, “so make sure they are stashed away safely to make the most of every precious spritz. I recommend keeping your fragrance stored in its original box in a drawer, away from direct sunlight.”
Did you know? Eau de parfum contains higher levels of fragrance oil than eau de toilettes
Scents of occasion: fragrance gift ideas for men
When it comes to treating your loved ones, a carefully considered fragrance or a perfume gift is guaranteed to please. Eau de parfum is a standout choice for special occasions – the superior complexity of the scent and volume of fragrance oil make it a real treat to receive – whereas an eau de toilette is best suited to everyday wear.
Did you know? All M&S own-brand fragrance is certified cruelty free by Cruelty Free International
Words: Dulcie Emerson