Percy will be blowing out 25 candles on his cake this July, so it’s only right we take a look at how this little piggy became the nation’s sweetheart
Designed for kids, loved by adults and a friend to edible pals from around the world, Percy has come a long way from his conception in 1992. Take a look at our timeline charting his milestones below or watch our fun animated video to see how we're celebrating this very special birthday.
Whether you fancy a platter of pink-iced cupcakes for afternoon teas with a sense of humour, or a party pack of Percy Pig delights, discover our full range of sweet treats online.
Get ready to party with our three easy recipe how-to videos – Percy pig vodka, anyone?
It's 2011, and Percy is now a very well-established face in the sweet world. He manages to make himself even more lovable by creating a vegetarian version of his classic sweets, so even more people can enjoy them.
2013 is a good year for Percy. Not only does he turn 21, but he also meets the love of his life: a sweet and sunny girl called Penny. It doesn't take them very long to make it official, and it's Penny, being the modern woman she is, who pops the question.
In 2014, Percy takes a gap year. His trip takes him through India, where he makes friends with a travelling tiger, all the way to China, where he meets a new panda pal. And what better way to remember his travels than make some sweets in honour of his new friends?
First comes love, then comes marriage and, well, the rest is history. Percy and Penny celebrated the arrival of some very sweet little additions to the family with special packs of mini Percy Piglets.
Being the true millennial that he is, Percy wanted to find a way to show off his emoji skills. Cue his 2016 range of Percynalities: his iconic face, with a few added expressions made for sharing.
Birthdays, lunchboxes or that 4pm snack attack – these little iced piglet cakes are the ultimate all-occasion sweet treat.
Want to spoil someone you love, or even yourself? Find something special from our range of foodie treats