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Percy pig turns 25

It’s time
to celebrate


Percy will be blowing out 25 candles on his cake this July, so it’s only right we take a look at how this little piggy became the nation’s sweetheart

Percy pig turns 25

25 years of Percy

Designed for kids, loved by adults and a friend to edible pals from around the world, Percy has come a long way from his conception in 1992. Take a look at our timeline charting his milestones below or watch our fun animated video to see how we're celebrating this very special birthday.

Here's to the birthday boy

Video of Percy Pig's surprise birthday party

Something for everyone

Whether you fancy a platter of pink-iced cupcakes for afternoon teas with a sense of humour, or a party pack of Percy Pig delights, discover our full range of sweet treats online.

Show me the range

Make your own Percy feast

Get ready to party with our three easy recipe how-to videos – Percy pig vodka, anyone?

Percy on the beach cocktail recipe

Percy on the beach cocktail

Watch how to shake it up

Prawn cocktail with Percy jelly recipe

Prawn cocktail with Percy jelly

See how to make the starter

Lemon & mandarin Percy posset

Lemon & mandarin Percy posset recipe

Watch the pudding recipe

Hello Percy

Introducing Percy Pig
Bag of original Percy Pig sweets

It's 1992 and Percy bursts onto the scene. All we know about him so far is he's an easy-going, positive pig who wants to make lots of friends..


Percy goes veggie

It's 2011, and Percy is now a very well-established face in the sweet world. He manages to make himself even more lovable by creating a vegetarian version of his classic sweets, so even more people can enjoy them.

Bag of vegetarian Percy Pig sweets
Percy goes veggie
Percy goes veggie

Percy meets Penny

Percy meets Penny
Bag of Percy and Penny sweets

2013 is a good year for Percy. Not only does he turn 21, but he also meets the love of his life: a sweet and sunny girl called Penny. It doesn't take them very long to make it official, and it's Penny, being the modern woman she is, who pops the question.

Percy meets Penny

Percy travels the world

In 2014, Percy takes a gap year. His trip takes him through India, where he makes friends with a travelling tiger, all the way to China, where he meets a new panda pal. And what better way to remember his travels than make some sweets in honour of his new friends?

Bag of Globetrotting Percy Pig sweets
Percy travels the world
Percy travels the world

Here come the piglets

Here come the piglets
Bag of Percy Piglets sweets

First comes love, then comes marriage and, well, the rest is history. Percy and Penny celebrated the arrival of some very sweet little additions to the family with special packs of mini Percy Piglets.

Here come the piglets

Welcome to the future

Being the true millennial that he is, Percy wanted to find a way to show off his emoji skills. Cue his 2016 range of Percynalities: his iconic face, with a few added expressions made for sharing.

A bag of Percy's Percynalities sweets
Introducing Percy's Percynalities
Introducing Percy's Percynalities

More sweet inspiration

Percy piglet mini iced cupcakes

Mini marvels

Birthdays, lunchboxes or that 4pm snack attack – these little iced piglet cakes are the ultimate all-occasion sweet treat.

Get the cupcakes

Great gift ideas

The gift of giving

Want to spoil someone you love, or even yourself? Find something special from our range of foodie treats

Great gifts this way

Adventures in Food

Celebrate the best seasonal produce and new products at the online home of all things food.

Start your adventure