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Marks and Spencer plc is a company registered in England and Wales which is part of the M&S group of companies (collectively referred to as "M&S", "we" or "us" in this policy).


Maintaining the security of your data is a priority at M&S, and we are committed to respecting your privacy rights.  We pledge to handle your data fairly and legally at all times. M&S is also dedicated to being transparent about what data we collect about you and how we use it.

This policy, which applies to personal data collected via the M&S website at here aimed at customers in Oman (the “Website”) whether, you use your mobile device or go on line, provides you with information about:

- how we use your data;

- what personal data we collect;

- how we ensure your privacy is maintained; and

- your legal rights relating to your personal data.



M&S (and trusted partners acting on our behalf) use your personal data:

Our fulfilment partner – Global E

Our international sales facilitation and fulfilment partner is Globale U.K. Limited (“Global-E”), a company registered in England and Wales (company registration number 08632376) whose registered office is at 2nd Floor, 167-169 Great Portland Street, London, W1W 5PF.

If you purchase products from this Website, your personal data will be collected and used by Global E for the purposes of fulfilling your order and delivering products to you. This Privacy Policy only relates to the use of your data by M&S Please refer to the privacy policy of Global E for further details on how your personal data will be used by them.

Our franchise partner – Al-Futtaim Sons Company LLC

Our international franchise partner is Al-Futtaim Sons Company LLC, a company incorporated in United Arab Emirates, whose registered office is at PO Box 7976, Dubai, UAE, together with any group companies (“AFG”).

If you purchase products from this Website, your personal data may be used by AFG for the purposes of fulfilling your order and delivering products to you if you choose to collect or return your order in stores located in Oman.This policy only relates to the use of your data by Marks and Spencer. Please refer to the privacy policy of AFG at for details of how they use your data

Sparks and Other Marketing

Promotional communications

M&S uses your personal data to send you promotional messages by email, text and other electronic communication channels (with your consent) and may send you postal mail to update you on the latest M&S offers.

If you have consented to receive marketing communications from AFG, your personal contact details and information about your transactions on this Website will be shared by M&S with AFG for marketing purposes and customer research and analysis.

M&S and AFG aims to update you about products & services which are of interest and relevance to you as an individual.

You have the right to opt out of receiving promotional communications at any time, by:

  1. 1. changing marketing preferences via your M&S account;
  2. 2. making use of the simple “unsubscribe” link in emails or the “STOP” number for texts; and/or
  3. 3. contacting M&S via the contact channels set out in this Policy.


If you are a member of Sparks, we may collect data directly from you, as well as analysing your browsing and purchasing activity, both on-line and in store, and your responses to marketing communications. The results of this analysis, together with other demographic data, allows us to ensure that we contact you with information on products and offers that are relevant to you. To do so, we use software and other technology (automated processing).

On-line Advertising

If you visit our websites, you may be served personalised advertisements for M&S branded products and services whilst using other websites (including social media platforms). Any advertisements you see will relate to products you have viewed whilst browsing our websites on your computer or other devices, or which we believe are of interest to you.

These advertisements are provided by M&S via market leading specialist providers using ‘cookies’ and similar technologies placed on your computer or other devices (see further information on the use of cookies in our Cookie Policy). You can remove or disable cookies at any time - see below for further information.

Sharing data with third parties

Our service providers and suppliers

In order to make certain services available to you, we may need to share your personal data with our franchise partner AFG and some of our service partners. These include IT, delivery and marketing service providers and fraud prevention and identification partners.

M&S only allows its service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to M&S and to you, and for no other purposes.

Other third parties

Aside from our service providers, M&S will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.

We may share your data with:

Social Media Platforms and Search Engines: Facebook, Instagram,TikTok and Google

If you have an account with a Meta platform (such as Facebook or Instagram) or TikTok,or use Google, and accept cookies on our website, your personal data, including purchasing and browsing activity, will be shared with them. ‘Meta’ includes Meta Platforms, Inc (a US company) and other Meta Group companies. ‘TikTok’ includes TikTok Information Technologies UK Limited, in the UK, and TikTok Technology Limited, in Ireland. Google includes Google LLC (a US company) and Google Ireland Limited. This data is shared so the social media companies or search engines can serve tailored and personalised advertisements to you (including relevant M&S products and services) when you are using their platforms and apps.

For certain data processing activities, Meta and /or TikTok will be acting as a data controller using data solely for their own purposes. In some circumstances, they will be acting as joint data controller with M&S and/or our franchise partners.

Further information on how these organisations handle your personal data, including the legal basis for data processing and how you can exercise your data subject rights against them, is set out in their Privacy Policies at the links below:-

Meta | Privacy Centre | Manage your privacy on Facebook, Instagram and Messenger | Facebook Privacy TikTok Privacy Policy

How Google uses information from sites or apps that use our services

As required under data privacy laws, M&S and our Partners has entered into agreements with Meta and TikTok which determine the parties’ respective responsibilities for compliance with the obligations under the UK General Data Protection Regulation (UK GDPR) relating to the joint processing. These agreements are referred to as the Controller Addendum, for Meta and the Joint Controller Terms, for TikTok.

We have agreed that M&S is responsible for providing data subjects with the information set out above, and that, Meta and / or TikTok respectively are responsible for enabling data subjects’ rights under Articles 15-20 of the UK GDPR with regard to the personal data stored by Meta and/or TikTok after the joint processing.

For more information on how our partners handle your personal data and their use of social media platforms can be found here


M&S uses the Flashtalking platform for advertising creation and delivery, device recognition and campaign analysis. Flashtalking use both cookie-based (if you accept the use of cookies on M&S website) and cookieless technologies to identify and connect devices to M&S customers.

Cookieless technologies means Flashtalking can recognise your device using your IP address or device identifier. This allows them to display personalised ads that are more relevant to you.

Further information on how Flashtalking processes your personal data and how to exercise your data subject rights can be found in their consumer privacy statement. You can also opt out personalised ads displayed by Flashtalking using this link.

Mergers and Takeovers

In the event that a separate business acquires all or part of our business or its assets, for example in the context of a merger or takeover, we may need to disclose your personal data to that company, so they can continue to provide services to you. In this situation, your data will only be used by the other business for the purposes set out in this Policy.

In certain circumstances, it is possible that your personal data could be transferred to a company with whom we’re discussing selling or transferring all or part of the M&S business, but only where strictly necessary for the evaluation of the transaction. If this happens, the data will be kept secure and confidential and will be deleted if the business sale does not go ahead.

International transfers

To deliver products and services to you, it is sometimes necessary for M&S to transfer your data outside of the European Economic Area to jurisdictions which have less stringent data protection laws to protect personal data .  This will typically occur when we use overseas service providers located outside the European Economic Area (EEA) or if you are based overseas and outside the EEA. These transfers are subject to special rules under data protection laws.

If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard contractual clauses’ which have been formally approved by the European Commission and the relevant UK authorities for such transfers. Those clauses can be accessed here

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 7 years.


M&S may collect the following information about you:

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