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No wardrobe is complete without the perfect pair of feel-good jeans. Discover the ideal shape to flatter your figure with our guide to everything denim.

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Find your perfect jeans



Figure-hugging jeggings combine the sleek shape of skinnies and supreme comfort of leggings. In darker shades they create a super-sculpted silhouette, while brighter pairs are ideal for adding playful colour to your look.

STYLE TIP: Slip on a classic shirt with dark-coloured skinnies for an unbeatable, everyday look.

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A slim style that skims knees and ankles without being as tight in the leg as a jegging, the narrow shape of skinny jeans makes legs look long and lean. Great for lending your denim repertoire extra elegance.

STYLE TIP: Update your skinnies with boxfresh white trainers for a touch of sports-luxe style.

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3. Straight-leg


The straight-leg jean is back, teamed with everything from loafers to heels. This classic style is a flattering choice which balances the figure, creating an elongated silhouette – ideal if you’re petite.

STYLE TIP: Denim and checks are a sure-fire winner – team your jeans with a staple plaid shirt.

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4. Bootcut


With a slim-fit upper leg, which flares out from the knee, bootleg jeans are universally flattering. A contemporary take on a vintage style, the shape adds interest to a simple T-shirt or go retro with a floral blouse.

STYLE TIP: For easy, retro-inspired style wear bootleg jeans with snappy loafers and a bomber jacket.

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5. Boyfriend


On-trend boyfriend jeans make an effortlessly modern style statement and look emimently flattering to boot. At their best worn-in, the perfect pair should be loose-fitting and sit low on the hips. Roll the hems and wear them everywhere.

STYLE TIP: Boyfriend jeans are a casual failsafe – wear them with ultra-soft cashmere for an easy, chic look

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6. Girlfriend


Show the boys how it’s done with the girlfriend jean. Featuring a slimmer cut to the traditional boyfriend style, you can still achieve a relaxed attitude but with a more feminine twist.

STYLE TIP: Girlfriend jeans make the perfect pairing for some statement sandals or colour-pop trainers.

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7. Slim-leg


Offering a slimmer fit than a straight-leg but with a little more room than the traditional skinny, our slim-leg jeans strike the perfect balance of sleek yet relaxed style.

STYLE TIP: Tuck in an oversized shirt and slip on a pair of sharp heels for 24/7 appeal.

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8. Relaxed skinny


The relaxed skinny boasts all the versatility of a skinny, but with the ease of a boyfriend fit. The slightly roomier cut makes it a great all-occasion staple.

STYLE TIP: Be a denim darling and double up with a denim jacket.

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9. Kickflare


Featuring a slim cut with a gentle flare, these jeans will not only flatter your figure but give the illusion of longer pins too. The gentle curved silhouette is a great foil for heels.

STYLE TIP: Try a kickflare with a Breton top and fresh white trainers.

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DENIM SOS: Your questions, answered


Armed with the answers to your burning questions, M&S' head of womenswear design, Karen Peacock and Stacey Duguid, fashion director for, take you on a denim journey to step out of your comfort zone and find your new favourite jean style.


Read our denim SOS FAQs for more tips

Explore More

Visit the denim shop

Get the blues

Head-to-toe, distressed or sharply tailored, we've got the denim for you. From jeans to jackets, jumpsuits and skirts – any colour will do as long as it's denim

Visit the denim shop

Read and shop

Perfect pairings

From platform espadrilles to smart courts, finding the right shoes to match your new jeans is easy with our must-read guide

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Q: How do I find the best jeans to flatter my body shape?

A: Try on a variety of styles and washes, you might be surprised by what suits you if you step out of your comfort zone. The boyfriend and the skinny are universally flattering styles and a great place to start.

Q: I always wear skinny style jeans, how can I branch into new types of jeans?

A: The relaxed skinny is a great way to try a new style, or with its slim fit, give the girlfriend a whirl.

Q: What are the best jean styles for petite women, and women with shorter legs?

A: The kickflare is a brilliant leg-lengthening style, but why not break the rules and try a boyfriend jean with the cuffs rolled up?

Q: What length should wider leg jeans be, such as bootcut and kickflare?

A: A good tip is to take your favourite shoes with you when you go shopping, and try them on with wider leg jeans to make sure your hems are where you want them to be (and if in doubt, half an inch of the floor is the failsafe place). Alternatively, try a cropped flare for a modern, style-conscious look.

Q: What style of shoes or boots should be worn with skinny jeans?

A: Loafers add a masculine edge, stiletto heels will instantly create an illusion of longer legs, while knee boots look great over a pair of sleek skinny jeans.

Q: What are the best styles of jeans for tall women, or women with long legs?

A: Slim boot cut jeans create curves on a willowy silhouette, and long legs look effortlessly cool in boyfriend jeans. Don't forget, we have a longer leg length in almost all our styles.



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