The jeans fit and style guide
Whether you're a comfy regular fit kind of guy or prefer your jeans on the neater, skinny side, how you like your denim is as individual as you are. Never fear: we've got your perfect cut, fabric and colour
Choose your fit
Roll up the hems for
a summery way to
wear jeans
Match with up-to-date
pieces like bomber
jackets for a modern look
They're built to travel
We add a touch of stretch to our denim to ensure you're comfortable wherever you are in the world
They're made to
weather anything
We add Stormwear, our water-repellent technology, to some of our jeans to protect you from the elements
Our blue jeans are green
All our denim is made from cotton from more sustainable sources – look out for our eco-wash styles too
They look good for longer
Our jeans are treated with anti-fade Stay New finish to keep your denim in tip top condition wash after wash
Discover more
Women's jeans fit guide
Discover every shape, fit and colour in
our women's jeans range
Girls’ jeans fit guide
From party to playtime, comfortable and
chic styles for every occasion
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