The jeans fit and style guide

Whether you're a comfy regular fit kind of guy or prefer your jeans on the neater, skinny side, how you like your denim is as individual as you are. Never fear: we've got your perfect cut, fabric and colour

Never envy great jeans again – from jeggings to straight-leg styles, find your perfect pair with our women's jeans fit and style guide

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For guys who prefer a classic fit with more
room to move. Designed for comfort.

Perfect for: Days dashing around town
and guys with stocky legs. As easy
to wear as they are on the eye.

Hems should break just on your smart shoes

A higher waistline nods to denim jeans’ origins


Our modern take on laid-back jeans, with room
in the seat and thigh. Perfect for everyday wear.

Perfect for: Men who appreciate the classics–
after all, if it ain't broke…

Roll up your sleeves for a cool, confident look

Dress down with sneakers, up with brogues


The perfect combination of our straight
and slim fits, the tapered fit is a great
update to your denim.

Perfect for: Those with more muscular thighs
who like things neat and tidy.

Stylish Chelsea boots are great with slimmer styles

The slim leg looks great with a blazer


For guys who appreciate a slim look, but like
enough room to move. A modern classic.

Perfect for: Elongating your body – a slim
shape keeps your look clean all the way down.

Classic five pocket jeans go well with a light knit

A textured jumper adds a richer edge to your look


Our most slender, contemporary fit for those who
like them close-fitting but comfortable.

Perfect for: Trend-setters and slimmer guys.
Made with stretch, they’re still supremely practical.

Roll up the hems for a summery way to wear jeans

Match with up-to-date pieces like bomber
jackets for a modern look

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