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We all know that great jeans can be the difference between a good day or a great day and finding that elusive ‘perfect pair’ can often be tricky. We want to make jeans fun again and help you with your own denim story

Finding the
‘perfect pair’

Six women overcome their denim hang-ups and find their perfect-fitting pair of jeans with a little help from our expert advisors

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Shake up your everyday style with these easy outfit enhancers, from creating a tapered cuff to updating your favourite bootcut jeans.

The pinch & roll hem

Shop straight leg jeans

The single turn up

Shop relaxed slim jeans

Love your tummy in jeans

Shop high waisted jeans

Updating your bootcut's

Shop bootcut jeans


We asked our favourite bloggers to work their styling magic on a pair of jeans from our collection, and show off the cool versatility of denim.

Meet the bloggers


Take your inspiration from our Instagram feed and discover a denim look for every occasion with these complete outfit overhauls. Yes, you really can wear jeans to the office and still look amazing…

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Try This: Office

Back to the office

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Try This: Lunch date

Lunch Date

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Try This: School Run

The school run

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Try This: Casual Friday

Casual Friday

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Try This: Desk to Dinner

Desk to dinner

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Try This: Sunday Brunch

Sunday Brunch

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Style & Living Denim Feature

Step up your denim style

The update on denim's latest looks and how to wear them

Read & Shop

Jeans fit & style guide 2016

Jeans fit & style guide

Solve your denim dilemmas with our guide to
discovering your perfect fit and style

See the guide

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