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E numbers explained

Food additives and E numbers. What are we doing at M&S doing to keep them to a minimum?

What are additives?

What are additives?

Providing a variety of functions, additives are mainly responsible for maintaining quality and keeping food safe. Additives are carefully regulated and undergo thorough testing before they are approved for use in foods or drinks. Once they are approved for use they are given an E number.

Are all additives artificial?
Not all additives are artificial – did you know ascorbic acid (E300), which is also known as Vitamin C, is an example of an additive found naturally in foods?

How does M&S use additives?

We recognise many of our customers prefer to avoid the use of artificial additives, so we employ an additives minimisation policy across our foods and drinks and always prioritise the use of natural alternatives wherever possible.

There are a number of additives not permitted in any of our foods; we don’t use any artificial colours or flavours and ban the use of Monosodium Glutamate (MSG), cyclamates, tartrazine and Ponceau 4R. Furthermore, all our children’s ranges don’t contain any artificial colours, flavours sweeteners or added preservatives.

How does M&S use additives?

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