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For a comfortable feel throughout the day, our pure cotton briefs are a classic style that won’t disappoint. The men’s comfort briefs feature StayNEW™ technology to retain their bright fresh look wash after wash, so you can enjoy these essentials for longer. This simple style is designed with a keyhole fly for practical wear and sits neatly on the waist. All of the cotton for our clothing is sustainably sourced and always will be.