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Bra Fit event

If the Bra Fits, wear it

Shop All Bras

Find your perfect fit

When you’re wearing the perfect bra, you just know. That’s why we’ve made it easier than ever to get that feeling with our Bra Fit service. Book your free appointment in store or online and our experts will find the bra that makes you feel confident and comfortable, all day long


Our favourite pick-me-ups

These top-drawer bras will boost your mood and your look

Start your day right

Build your outfit on the best foundations with one of these bra styles

Deep dive

Brave a lower neckline with a supportive plunge style, intended to enhance your natural silhouette

Take the plunge

Show some skin

Whether it’s warmer weather or big night out, it’s important to feel supported when you’re strap-free

Go strapless

Keep it classic

Our full-cup bras have vintage appeal, plus provide full coverage and an elegant shape

Fuller cups, this way

Uplift me

Beautiful balcony styles offer great shape and a slight lift, without full coverage

Support and style? Let's go

Fit matters

What to look for:


The underband should be horizontal across your back. It should be snug, but there should be enough room to fit two fingers underneath.


The wires at the front of the bra should sit flat at the breastbone between your breasts.


Your breasts should be fully enclosed in each cup and there should be a smooth line where the cup ends.


The bra straps should be secure, but not tight. If you loosen the straps, the bra should stay in the same place. The majority of the support actually comes from the underband.

Let us calculate your perfect bra size

Top tips for checking if your bra fits

Ill-fitting cups?

Go up a cup size if:

  • Your breasts are spilling out of the cups at the front or under the arms

Go down a cup size if:

  • The cups are wrinkling or gaping

Underband riding too high?

Go up a back size if:

  • The breast tissue under your arms is bulging over the underband

Go down a back size if:

  • Your breasts are showing beneath the underband
  • The underband is riding up your back

Straps not right?

Loosen your bra straps if:

  • They are digging into your shoulders
  • They feel tight and are causing the cups to dig into your breasts

Tighten your bra straps if:

  • They are slipping off your shoulders

If you have narrow shoulders:

  • Avoid balcony bras as these have wide-set straps

What about the wires?

Go up a back size if:

  • The wires are digging into your breast tissue
  • The wires are lifting away from your breastbone

Go down a back size if:

  • The wires are slipping down your body, towards your waist