You’re not going to relax properly if you’re uncomfortable. So, the first thing you’ll notice when you pull on one of our T-shirts or jump into our joggers is just how soft the material is. We’ve honed our clever mix of cotton, modal and stretch for our Supersoft T-shirts and pyjama bottoms, shorts and dressing gowns. The hard work has been worth it to bring you a fabric so comfortable, you might just forget you’re wearing it. Add to that the luxury triple whammy of the ultra-fine fibres in our supima cotton, pima cotton and cashmere, and wherever you lounge, it’ll be a soft landing.
We’ve woven some serious R’n’R nous into our loungewear to make sure there’s nothing to distract you from bingeing on your boxset/running around after the kids/baking banana bread/working from home (delete as appropriate). Flexifit and stretch technology means T-shirts, bottoms and underwear move with you, while we’ve constructed pieces to minimise irritation from seams and trims. Our Cool & Fresh finish wicks moisture away from your skin (just like your gym kit), and our graduated Heatgen thermal tech means you’ll stay comfortable whether you work, rest or play.
If you’re working from home, chances are you’re a video conferencing power user by now. That means the loungewear you pick – you’re not wearing a suit, right? – has to look the part. So, it’s out with the comedy onesie and in with tops that are good enough to wear outside. Our supima T-shirts are a great place to start, as they also boast Stay New technology to ensure the colours stay bright and true for a Zoom-perfect look. If you need another layer, a classic sweatshirt or fine cotton-blend jumper will work a treat, and means you won’t have to change when you go for your daily walk.
Interview: Ian Wright