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THE BEST JEANS & DENIM FOR COOL KIDS

Hard-wearing and versatile, our kids’ denim range is full of wardrobe superstars. Think overalls, skinny jeans, pretty pinafores and more

Move over kids’ denim jeans, bring on the overalls

While jeans might be your first thought when it comes to dressing your kids in denim, our range doesn’t stop there. Denim overalls and denim jumpers can be thrown on over a long-sleeved T-shirt and are hard-wearing enough for all-day play. To make life easier, you’ll find that many of our kids’ dungarees and pinafore dresses come as two-piece sets, with coordinating T-shirt or bodysuit included!

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Make denim their easy-to-style outfit base

Once kids start putting their own outfits together, the versatility of denim becomes a big plus point because it goes with just about everything. Whether they start with a pair of jeans, denim shorts or a denim skirt, they can pull out almost anything from their wardrobe to create an outfit. A denim dress like this cute smocked style is an easy one-and-done outfit, great for when you’re racing against time to get out of the door. Shirts and classic denim jackets are useful layers for spring and autumn months.

Shop girls’ denim
Shop boys’ denim

Durable denim = kid-proof fashion

As well as looking good, there are plenty of practical reasons for dressing kids in denim. It’s famously hard-wearing and many of our jean styles have added stretch for ease of movement – no matter how many hours they spend doing keepy-uppies or perfecting their cartwheels, our denim is up to the challenge. All our cotton comes from sustainable sources and our denim is now made with 86% less water (according to Jeanologia).

Shop girls’ denim
Shop boys’ denim

Words: Miranda Eason

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