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Editor’s

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Photography: Eric Frideen

Editor’s Pick: the insiders’ must-haves

13.04.2015

IAN WRIGHT

Menswear editor

THE TOUGH-GUY JEANS

Rugged construction, vintage styling and modern technology join forces in a pair of jeans ready for anything you can throw at them, says menswear editor Ian Wright

At first glance, this sturdy style has all the usual hallmarks of a good pair of jeans: the iconic five pockets, a great relaxed fit and a handsome wash that looks presentable yet lived-in. But dig a little deeper and there’s more than meets the eye to these classic denims. Side belt loops are attached to the yoke seams to ensure they don’t rip off when pulled. Chain stitching on the hems and waistband adds strength where panels join. Both the crotch and pockets are reinforced. But what really sets this North Coast pair apart is the built-in Toughmax technology – high-performance Lycra woven in with the cotton means the jeans stretch as you move and are up to twice as strong as a pure cotton pair. Comfortable and sturdy, inside and out.
Shop now

“The strong TOUGHMAX tech
adds performance to classic
vintage-style denim”

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