THE STURDY
DENIM JACKET

Born in the Wild West, today the denim jacket is much more current than cowboy, says menswear editor Ian Wright

Lay your eyes on a denim jacket and you’re instantly transported to a world of saloon bars, shoot outs, wide-brimmed hats and dubious curly facial hair. But what was conceived as a hard-wearing jacket to combat the arid expanses of the American frontiers – and the manual labour that came with tending cattle – has since become a dependable menswear staple. Invented in the late 1800s, it’s stood the test of time through a mix of sturdy denim, rivets and double topstitching. But just because it’s now more likely to be found on the back of a consultant than a cowboy, that doesn’t mean today’s version is any less rugged. Cut in a substantial indigo denim, this jacket has been tailored to ensure a modern silhouette, perfect for combining with stone-coloured chinos or in a more daring double-denim look.
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