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The moment you’ve been waiting for is here! Our new Christmas ad is out now, and we’ve brought Percy Pig to life for the very first time. Scroll down to find out more about the ad everyone’s talking about, and discover a few of the foodie treats featured

Percy’s first Christmas

In our new festive TV advert, you’ll hear our iconic Percy Pig speak for the first time EVER, voiced by British actor Tom Holland! Percy discovers the magic of Christmas for the very first time, with a little help from his fairy friend, who’s voiced by national treasure Dawn French.

Exploring decadent treats including Scottish smoked salmon and triple chocolate panettone, Percy soon realises that this is not just any Christmas food… this is M&S Christmas food. Click below to watch the advert and see the story unfold.

If you’re looking for presents for a Percy Pig fan, explore our range of Percy-tastic gifts online – think Percy Pig choc corn, pyjamas and hampers filled with sweets, chocolate and soft toys.

Watch the adPick a Percy present

Showstopping salmon

In the very first instalment of the ad, Percy Pig admires our Good Housekeeping Institute taste-approved Collection mild and delicate smoked salmon. This seasonal star is responsibly sourced in Scotland and twice smoked over oak wood shavings in a traditional kiln. The end result? A delicate, sweet, smoky flavour and a velvety soft texture.

Try serving the salmon on English muffins or crumpets with buttery scrambled egg and glass of buck’s fizz for your Christmas Day breakfast. Or if you’re hosting a Christmas party, top blinis with crème fraîche, smoked salmon and dill for some indulgent canapés. Find the salmon in store or in our ultimate Christmas breakfast hamper, available online.

Show me the salmonGet the hamper

Gin-gle all the way

It wouldn’t be an M&S Christmas ad without a little bit of sparkle, and this year, we’ve gone big on our iconic snow globe tipples. Available in store and online now, our light-up snow globe gin liqueur now comes in two fabulously festive flavours: classic clementine and spiced sugar plum (it’s like eating a warm mince pie!). The Nutcracker-inspired bottles not only make lovely gifts, but are also perfect for shaking up a cocktail or two at home.

Plus, if you thought Christmas couldn’t get any sparklier, we’ve just launched our blood orange light-up musical snow globe gin liqueur magnum in store. This wow-worthy supersized liqueur not only lights up, it also plays a festive tune!

Click for gin-spirationShop Christmas drinks gifts

The blond beauty

Percy has his eyes firmly set on this blond chocolate beauty, and who could blame him? Named best Christmas pudding by BBC Good Food, this twist on a classic is studded with blond chocolate and fudge and enriched with brandy and rum. The finishing touch? A silky blond chocolate and rum sauce for pouring.

If this dazzling dessert isn’t enough to satisfy those blond chocolate cravings, check out our blond chocolate range in store, which includes cream liqueur, florentines, fudge and lots more. You could even try our blond chocolate gift box – available to buy online, it can be delivered directly to your door.

Pick this pudHit for hampers

Panettone perfection

What’s better than chocolate? Triple chocolate, of course! As seen in our Christmas ad, our Good Housekeeping Institute taste-approved triple chocolate panettone is a real festive favourite. Filled with milk and dark chocolate chips and chocolate sauce, coated in dark chocolate and scattered with golden blond chocolate chips, it’s perfect with a cup of coffee as a mid-morning pick-me-up.

Explore our Christmas range in store and click below to watch Percy Pig’s adventure.

Step into ChristmasWatch the ad

Words: Olivia Ferguson