font loading for Top nav

Editor’s Pick: the insiders’ must-haves



Kidswear editor


It’s our bestselling button-up for babies – as modelled by your adorable little ones

This teddy bear cardigan has, quietly, become one of our most iconic babywear products. So much so that when we featured it on Facebook in July 2017, hundreds of you got in touch saying it was your baby’s first-ever cardigan. From bringing your baby home from hospital to their first walk in the park, this has been right there with them. So we asked you to share your pictures and have loved looking at your adorable babies wearing it. I mean, have you seen the cuteness? More good news: we’ve just restocked the cardigan in a choice of colours (and it now goes up to age three years), ready for a whole new bunch of parents to make beautiful memories. Send us your pictures!
Buy the cute cardigan here

“This is the nation’s FAVOURITE
for a reason – affordable, washable,
huggable and crazily cute