THE INNOVATIVE HAIR PRIMER
You’ve heard of primer for your make-up, but primer for your hair? Enter award-winning Living Proof and its impressive new styling product, writes Style & Living’s Jess Clark
Founded by biotech scientists at the Massachusetts Institute of Technology and leading beauty experts, Living Proof uses cutting-edge technology to tackle the toughest hair and skincare problems. One of its standout products is this great hair ‘primer’. Although it sounds rather mystifying, the product simply adds a weightless shield (thanks to a patented Healthy Hair Molecule) to locks, which repels dirt and oil, keeping your hair cleaner for longer and helping your styling products work harder. The award-winning haircare brand, which is co-owned by Jennifer Anniston and new to M&S Beauty, develops products that are sulphate-, silicon- and oil-free, and that leave hair feeling stronger and glossier – à la she of the ‘Rachel’ cut. Who can argue with that?