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Photography: David Parfitt

Editor’s Pick: the insiders’ must-haves

24.01.2015

JESS CLARK

From the Style & Living team

THE INNOVATIVE HAIR PRIMER

You’ve heard of primer for your make-up, but primer for your hair? Enter award-winning Living Proof and its impressive new styling product, writes Style & Living’s Jess Clark

Founded by biotech scientists at the Massachusetts Institute of Technology and leading beauty experts, Living Proof uses cutting-edge technology to tackle the toughest hair and skincare problems. One of its standout products is this great hair ‘primer’. Although it sounds rather mystifying, the product simply adds a weightless shield (thanks to a patented Healthy Hair Molecule) to locks, which repels dirt and oil, keeping your hair cleaner for longer and helping your styling products work harder. The award-winning haircare brand, which is co-owned by Jennifer Anniston and new to M&S Beauty, develops products that are sulphate-, silicon- and oil-free, and that leave hair feeling stronger and glossier – à la she of the ‘Rachel’ cut. Who can argue with that?
Shop now

“Prep hair and make your style
LAST LONGER with the new
primer from Living Proof”

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