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Blogger Erica Davies wears lilac coat over black jumper and trousers




Photographer: Erica Davies

Editor’s Pick: the insiders’ must-haves



Deputy womenswear & lingerie editor


Add this lilac coat to your wardrobe to inject a shot of blogger-approved colour into your autumn outfits

Violet is a shade that manages to be both vibrant and sophisticated at the same time – no wonder fashion insiders have fallen for it, with the pastel hue popping up all over the catwalk. And it’s a hit with none other than the gorgeous Holly Willoughby, our brand ambassador. Try on the trend for size with this standout single-breasted coat, as worn here by one of our favourite fashion bloggers Erica Davies, which will add quirky charm to any outfit with its anything-but-typical colour and tactile brushed texture. What might surprise you, however, is its versatility, complementing everything from a metallic maxi dress to jeans and a white tee.
See the coat   Erica’s seasonal edit

“NOT for shrinking violets, this
bold coat will ensure you get
noticed this winter”